ClinicalTrials.gg
Not yet recruitingNCT07934875Updated Nov 13, 2026

Understanding Vape Counter-Marketing Study

An interventional study of Influencer Intervention Videos and Public Domain Messaging Videos in E-Cigarette Use, E-cigarette Use/Vaping Prevention and Vaping Teens, sponsored by Boston Children's Hospital. Not yet recruiting at 1 site in United States. Open to participants aged 13 Years to 21 Years, including healthy volunteers. Per ClinicalTrials.gov, last updated 2026-11-13.

Sponsored by Boston Children's Hospital · Not applicable, Interventional, and Prevention

Updated Nov 13, 2026Newly registeredGo to Updates ↓

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Phase
Not applicable
Study type
Interventional
Enrollment
2,556
Allocation
Randomized
Ages
13 Years to 21 Years
Sex
All
01

Where this study stands

Counted across the records on this site · 2026-11-13

Among 287 studies in Vaping with a site in United States — 65 open to participants now, 73 under way, 1 of them phase 3. Vaping · United States.

Planned enrollment
15th of 257
2,556 · median 71
Started
2026
with 20 others
No phase
205 of 287
38 open now
Primary completion
2027-04
later than 28 of 72 live
Registered
287th of 287
by date

Among the 287 studies in Vaping with a site in United States, this one is the 15th largest by planned enrollment of the 257 interventional ones that give a count, is one of 21 that started in 2026, is one of 205 with no phase, reaches primary completion later than 28 of the 72 other live ones, and was the 287th registered.

Vaping

403 studies on the registry are indexed under Vaping; 96 are open to participants now.

Browse Vaping studies →

Open to participants now

65 of the 287 studies in Vaping with a site in United States are open now. Recruiting first, the newest first:

60 more — sign in →

All 65 open studies →

A study can be open while its sites in United States have not opened yet or have stopped. Only those recruiting at a site in United States →

Who these studies take

Of the 64 Vaping studies recruiting now, 32 (50%) set no upper age limit and 31 (48%) stop at 75 or younger; 13 take children under 18; 40 take healthy volunteers.

This study: 13 Years to 21 Years · all sexes · healthy volunteers too.

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02

Study summary

The goal of this interventional study is to test whether short videos of electronic-cigarette (e-cigarette) counter-marketing lessons work to decrease people's intent to use and smoke e-cigarettes. Using short videos, the investigators hope to inform participants about the marketing strategies that e-cigarette companies use to try to get people to purchase and use e-cigarettes. The investigators hope to find that, after watching the short videos, people will be able to point out when e-cigarette companies are trying to sell their products, and hopefully they will have a lower interest in buying and using e-cigarettes. The investigators also hope participants will learn more about the addictiveness and harmfulness of using e-cigarettes by watching the short videos.

03

Conditions studied

  • E-Cigarette Use
  • E-cigarette Use/Vaping Prevention
  • Vaping Teens
  • Vaping
  • Adolescent Behavior
  • Nicotine
  • Tobacco

Keywords

  • E-Cigarette Use
  • Vaping
  • Vaping prevention
  • E-cigarette marketing
  • Adolescent Vaping Prevention
  • e-cigarette
  • tobacco
  • nicotine
  • adolescent
  • counter-marketing
04

Who can participate

Ages eligible
13 Years to 21 Years
Sexes eligible
All
Accepts healthy volunteers
Yes

Go through the criteria one by one — yes, no or not sure — and take the list to your doctor or the study team. Kept in this browser only.

Inclusion criteria

  • 13-21 years old
  • Fluent in English
  • Owns a smartphone or other device that can be used to complete study activities (e.g., watching videos, responding to electronic surveys)
  • Meets sampling ratio to match the US Census for sex assigned at birth, race, and ethnicity

Exclusion criteria

Exclusion Criteria:

  • Fails survey validation checks (e.g., completing the survey too quickly, providing the same answer to every question)
05

Study design

Phase
Not applicable
Primary purpose
Prevention
Allocation
Randomized
Intervention model
Parallel assignment
Masking
Single (Participant)
Enrollment
2,556 participants (estimated)

Study arms

  • Experimental
    New Intervention Group

    Participants in this arm will receive a novel intervention developed by the study team.

    Other: Influencer Intervention Videos

  • Active comparator
    Pre-existing Intervention

    Participants will receive a comparable, pre-existing intervention not developed by the study team.

    Other: Public Domain Messaging Videos

  • Other
    Control Condition

    Participants will receive a control condition that was not developed by the study team.

    Other: Influencer Control Videos

Interventions

  • OtherInfluencer Intervention Videos

    Participants will view 4 short-form videos filmed by influencers. Influencers convey messaging designed to counter e-cigarette marketing in retail stores.

  • OtherPublic Domain Messaging Videos

    Participants will view 1 video in the public domain with messaging on e-cigarette marketing tactics.

  • OtherInfluencer Control Videos

    Participants will view 4 short-form influencer-generated videos on topics that are unrelated to counter e-cigarette marketing in retail stores.

06

What researchers measure

Primary outcomes

  1. Susceptibility to use e-cigarettes among those who never used

    Susceptibility to use e-cigarettes among those who never used \[Susceptibility scores are calculated based on the following 4 items: 1. Do you think you will try/ use a nicotine vape in the next year? 2. Do you think that you will try/use a nicotine vape soon? 3. If one of your best friends were to offer you a nicotine vape, would you try/use it? 4. Have you ever been curious about trying/using a nicotine vape? Response options for the first three items are: 1 = definitely not, 2 = probably not, 3 = probably yes, and 4 = definitely yes, and for the fourth item were: 1 = not at all curious, 2 = a little curious, 3 = somewhat curious, and 4 = very curious. Per Persoskie and O'Brien (2022), the four items are averaged to create a single index.\] O'Brien EK, Baig SA, Persoskie A. Developing and Validating Measures of Absolute and Relative E-Cigarette Product Risk Perceptions: Single Items Can Be Surprisingly Comprehensive. Nicotine Tob Res. 2022;24(3):316-323. doi:10.1093/ntr/n

    Time frame: From Day 1 (Baseline/Pre-intervention) to Day 31 (One-month follow-up after the treatment).

Secondary outcomes

  1. E-cigarette Use

    1. Have you EVER used any of the following products, even one or two puffs 2. During the PAST 30 DAYS, have you used any of the following products, even one or two puffs? 3. During the PAST 30 DAYS, on how many days (from 0 days to 30 days) did you use a… (numeric response) 4. During the PAST 7 DAYS, have you used any of the following products, even one or two puffs? 5. During the PAST 7 DAYS, on how many days (from 0 days to 7 days) did you use a… 6. Other questions on age at first use, friend use and family use. All questions relate to the following products: * Nicotine vape * Some kind of vape (Don't know what was in it) * Cigarette * Nicotine pouch

    Time frame: From Day 1 (Baseline/Pre-intervention) to Day 31 (One-month follow-up after the treatment).

  2. Intent to use e-cigarettes and cigarettes

    Do participants plan to use e-cigarettes and cigarettes?

    Time frame: From Day 1 (Baseline/Pre-intervention); Day 1 (Immediately Post-intervention); and Day 31 (One-month follow-up after the treatment)

  3. Vaping attitudes and norms

    We will measure people's attitudes and acceptance towards vaping using: Vaping Attitudes Scale (5-point Likert-type; high score: positive attitude) and Mean Vaping Injunctive Norms Scale (3-item)

    Time frame: From Day 1 (Baseline/Pre-intervention); Day 1 (Immediately Post-intervention); and Day 31 (One-month follow-up after the treatment)

  4. Pro-vaping marketing exposure (focused on retail), including marketing receptivity

    Can people understand and recognize e-cigarette marketing? Does it have an effect on them?

    Time frame: From Day 1 (Baseline/Pre-intervention) Day 31 (One-month follow-up after the treatment)

  5. Marketing exposure on social media

    Questions to assess social media use, frequency, and platforms.

    Time frame: Day 1 (Baseline/Pre-intervention)

  6. Anti-vaping content exposure

    Prior exposure to having seen content that dissuades people from using vapes and locations where they saw it.

    Time frame: Day 1 (Baseline/Pre-intervention)

  7. Knowledge of e-cigarette retail marketing

    How much do people know about e-cigarette retail marketing (based on key messages and facts shown in video content)?

    Time frame: From Day 1 (Baseline/Pre-intervention); Day 1 (Immediately Post-intervention); and Day 31 (One-month follow-up after the treatment)

  8. Perceived message effectiveness

    We will test the effectiveness of the videos using two scales, the Message Assessment Scale for Tobacco Prevention Campaigns, and the Perceived Message Effectiveness Scale (6-item).

    Time frame: Day 1 (Immediately post-intervention)

  9. Video acceptability

    We will test how much people enjoyed and connected with the videos based on a quality rating scale and a question on alternative ways to receive content.

    Time frame: Day 1 (Immediately post-treatment)

Other outcomes

  1. Recruitment, enrollment, and attrition

    We want to measure recruitment and enrollment success, and how many people complete the study.

    Time frame: From Day 1 (Baseline/Pre-intervention); Day 1 (Immediately Post-intervention); and Day 31 (One-month follow-up after the treatment)

  2. Video feasibility

    We want to test whether people were able to watch the videos, how many of them they watched and for how long, and what devices they used to watch them.

    Time frame: Day 1 (Immediately post-intervention)

07

Study locations

1 site
08

References and documents

Individual participant data

Plan to share: No

No publications or documents are linked to this record.

09

Timeline

1 registry update since Sep 25, 2026
ElapsedEstimatedEstimated, not yet reachedSimilar studies: half by the dot; the band is the middle halfHalf of similar studies reached it by the dot; the band is the middle half, from a quarter to three quarters

Start is estimated for Nov 2026; primary completion for Apr 2027, 5 months later.

Of 184 non-industry interventional studies with no phase under Vaping, half reached primary completion within 20 months of starting (the median), counting those still running; a quarter within 9 and three quarters within 35. This study's planned 5 months is below that.

Counting every sponsor, half of 208 studies reached it within 18 months; a quarter within 6 and three quarters within 31.

How these figures are worked out, and which studies are left out of them.

Registered
Nov 3, 2026
First posted
Nov 13, 2026
StartEst.
Nov 15, 2026
Primary completionEst.
Apr 30, 2027
CompletionEst.
Apr 30, 2027
Last update
Nov 13, 2026
What these dates mean
Start.
When the first participant enrolled; while estimated, when the study expects to open to recruitment.
Primary completion.
When the last participant was examined or treated to collect data for the study's main question, its primary outcome. A study that stopped early gives the date its data collection stopped.
Completion.
When the last participant's last visit took place, for every outcome, secondary ones and side effects included: the end of the study. Often later than primary completion, sometimes the same day.
Actual and Est.
Actual means the registry says the date has happened. Est. (estimated) is a date the sponsor plans or expects. It can still move, and the sponsor is expected to change it to actual once it has passed.
Registered
First appeared on the registry. No changes since
Nov 13, 2026
Show all 1 update
  1. Nov 13, 2026
    First appeared on the registry

From the registry record's own update history. This site started tracking changes on Sep 25, 2026; for anything earlier, see the record history on ClinicalTrials.gov ↗

10

Registry details

Key details

Study ID
NCT07934875
Collaborators
National Cancer Institute (NCI), Dana-Farber/Harvard Cancer Center (DF/HCC) Boston, MA
Responsible party
Shivani Gaiha (Faculty Researcher, Boston Children's Hospital) — Principal investigator
First posted
Nov 13, 2026
Start date
Nov 15, 2026 (estimated)
Primary completion
Apr 30, 2027 (estimated)
Completion
Apr 30, 2027 (estimated)
Last update
Nov 13, 2026

Study contacts

Shivani Gaiha, PhD
Contact
Shivani.Gaiha@childrens.harvard.edu
617-355-3538
Madison O'Connell
Contact
madison.oconnell@childrens.harvard.edu
617-919-6964

Oversight

Data monitoring committee
No
FDA-regulated drug
No
FDA-regulated device
No
View the source record on ClinicalTrials.gov ↗

Not currently enrolling

This study is not yet recruiting, as verified in Nov 2026. You cannot join it, but the record below documents what was studied.

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