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CompletedNCT04492592Updated Jul 31, 2020

JUS Media? Programme: A Food-Focused Media Literacy Intervention for Americanized Adolescents and Mothers Globally

An interventional study of Workshop and SMS/Texting in Nutrition Poor, sponsored by University of Illinois at Urbana-Champaign. Completed. Per ClinicalTrials.gov, last updated 2020-07-31.

Sponsored by University of Illinois at Urbana-Champaign · Not applicable, Interventional, and Prevention

From the registry’s dates

  • Registered 2 years 7 months after the study started (first participant enrolled Jan 2017, registered Aug 2019).
Phase
Not applicable
Study type
Interventional
Enrollment
184
Allocation
Randomized
Sex
All
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Study summary

The J(amaican and) U(nited) S(tates) Media? Programme is a culturally-tailored food-focused media literacy preventive intervention designed to promote healthier eating habits among remotely acculturating early adolescents and their mothers in Jamaica (i.e., they have internalized American culture) and are exposed to U.S. food advertising. The JUS Media? Programme consists of a 2-session face:face weekend workshop for adolescent-mother pairs supplemented by 8 weeks of SMS/text messages to reinforce workshop themes. Adolescents and their mothers learn critical thinking skills to combat the unhealthy food messages they encounter in food advertising, particularly advertising on U.S. cable TV. The efficacy of the JUS Media? Programme was evaluated with a small experimental study utilizing a randomized controlled trial design among adolescents and mothers in Jamaica.

Read the detailed description

The Western diet is common in the United States and has a lot of salt, sugar, and fat. Modern globalization has shifted eating habits in many countries toward this unhealthy Western diet. For example, U.S. cable TV in other countries promotes this Western diet through advertisements for junk foods and sugary drinks. This is a major concern because experimental research studies show that seeing food advertising while watching TV leads to eating more food afterwards. Research studies also show that people who watch a lot of TV tend to think that junk food is not that harmful.

Researchers now believe that some people living outside the U.S. are drawn to the U.S. culture and lifestyle and can become "Americanized" through a process called remote acculturation. These Americanized people in other countries such as Jamaica are mostly teenagers, but sometimes also adults. Americanized people outside the United States are even more likely to adopt the unhealthy Western diet even though they have never lived in the United States. In research the investigators did before getting this grant, they showed that Americanized youth and mothers in Jamaica watched more hours of U.S. cable daily and also ate more unhealthy food. This led them to develop a new healthy eating education program for Americanized families in Jamaica that highlighted the role of U.S. media - the "J(amaican) U(nited) S(tates) Media? Programme". The JUS Media? Programme teaches young people and mothers to question the health messages in food advertising on U.S. cable TV so that they can be smarter and healthier consumers. For example, the JUS Media? Programme covers the recommended food guidelines in Jamaica and teaches adolescents and their mothers the principles of media literacy, such as to think about "who is the source of this message?" "what do they want you to do?" and "what information is missing?". Finally, the JUS Media? Programme teaches participants to use these media literacy principles to challenge unhealthy food advertisements by creating smart, funny parody versions called subvertisements.

In this project,the investigators evaluated how well the JUS Media? Programme worked for 7th graders and their mothers in Jamaica. About 30 adolescents and their mothers got a 2-session workshop, another 30 families got the workshop and text messages, and another 30 families did not get any part of the program.

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Conditions studied

  • Nutrition Poor

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03

In context

Malnutrition

1,589 studies on the registry are indexed under Malnutrition; 239 are open to participants now.

This study's enrollment of 184 is above the median of 90 across 1,135 interventional studies indexed under Malnutrition.

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Lead sponsor

University of Illinois at Urbana-Champaign is the lead sponsor of 188 studies on the registry; 29 are open to participants now.

Counted across the registry records on this site, refreshed daily.

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Who can participate

Ages eligible
Child (0–17), Adult (18–64), Older adult (65+)
Sexes eligible
All
Accepts healthy volunteers
Yes

Eligibility criteria

Inclusion criteria:

  • 7th grader enrolled in the participating schools and present at school on the days of recruitment.

Exclusion criteria for each adolescent or mother seeking to enroll:

  • mother/student was not born in Jamaica
  • mother/student is not a Jamaican citizen
  • mother/student is a citizen (including dual citizen) of the United States
  • mother/student has not lived in Jamaica for the past 15 years (mother) or 8 years (student)
  • mother and student do not live together
  • mother has been primary guardian for \<5 years
  • study screening scores show no U.S. TV usage or no affinity for the U.S. culture, and very low junk food consumption
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Study design

Phase
Not applicable
Primary purpose
Prevention
Allocation
Randomized
Intervention model
Single group
Masking
Single (Participant)
Enrollment
184 participants (actual)

Study arms

  • Experimental
    Workshop Only

    2 session weekend face:face workshop for adolescent-mother pairs

    Behavioral: SMS/Texting

  • Experimental
    Workshop + SMS/Texting

    2 session weekend face:face workshop for adolescent-mother pairs followed by 8 weeks of supplementary text messages (NOTE: there was no 'SMS/texting-only' arm of this study)

    Behavioral: Workshop · Behavioral: SMS/Texting

  • No intervention
    Control

    No intervention provided.

Interventions

  • BehavioralWorkshop

    Workshop

  • BehavioralSMS/Texting

    SMS/Texting

06

What researchers measure

Primary outcomes

  1. Changes in Dietary Intake Using a 24-Hour Recall Method

    24-Hour Recall. Each participant reported detailed information on all foods and beverages consumed in the previous 24 hours via structured interviews with open-ended responses over the phone, and reported dietary intake was coded into coded for the presence (1) or absence (0) of fruits, raw vegetables, cooked vegetables, fats/oils, and sugary foods/beverages (aligning with the major national food groups of the population studied).

    Time frame: 4 measurement points: baseline, 4 weeks, 6 weeks, 17-20 weeks (study ended at this final timepoint).

  2. CHANGE IN STAGE OF CHANGE TOWARDS HEALTHY EATING

    A stages of change measure of healthy eating (Wright et al., 2015) was adapted to measure participants' adherence to 5 additional food-based dietary guidelines of the Jamaica Ministry of Health. Participants reported their adherence to each dietary guideline using a 1-6 likert type scale ranging from 1 "precontemplation stage (No, and I do not intend to \[insert wording from guideline\]...in the next 6 months" to 6 "total abstinence (I do not consume...\[insert wording from guideline)." Higher scores on this scale represent being closer to one's healthy eating goal.

    Time frame: 4 measurement points: baseline, 4 weeks, 6 weeks, 17-20 weeks (study ended at this final timepoint).

Secondary outcomes

  1. CHANGE IN FOOD-FOCUSED MEDIA LITERACY

    Food-focused media literacy was measured with a 14-item scale (Powell \& Gross, 2018). Participants responded on a 4-point likert type scale ranging from 1 (strongly disagree) to 4 (strongly agree). Higher scores on this scale represent higher food-focused media literacy.

    Time frame: 4 measurement points: baseline, 4 weeks, 6 weeks, 17-20 weeks (study ended at this final timepoint).

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Study locations

No study locations are listed for this record.

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References and documents

Publications

  • Ferguson GM, Meeks Gardner JM, Nelson MR, Giray C, Sundaram H, Fiese BH, Koester B, Tran SP, Powell R. Food-Focused Media Literacy for Remotely Acculturating Adolescents and Mothers: A Randomized Controlled Trial of the "JUS Media? Programme". J Adolesc Health. 2021 Dec;69(6):1013-1023. doi: 10.1016/j.jadohealth.2021.06.006. Epub 2021 Jul 17. PubMed 34281754 ↗

Individual participant data

Plan to share: No

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Updates

Tracking since Sep 25, 2026
No changes since tracking began. The registry record was last updated on Jul 31, 2020, before this site started recording changes on Sep 25, 2026. Its history is on ClinicalTrials.gov ↗
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Registry details

Key details

Study ID
NCT04492592
Lead sponsor
University of Illinois at Urbana-Champaign
Collaborators
The University of The West Indies, University of Minnesota
Responsible party
Gail Marcia Ferguson (Associate Professor, University of Minnesota) — Principal investigator
First posted
Jul 30, 2020
Start date
Jan 10, 2017
Primary completion
May 2017
Completion
Dec 2017
Last update
Jul 31, 2020

Oversight

FDA-regulated drug
No
FDA-regulated device
No
View the source record on ClinicalTrials.gov ↗

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This study is completed, as verified in Jul 2020. You cannot join it, but the record below documents what was studied.

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