ClinicalTrials.gg
CompletedNCT07928323SIYA MOS1Updated Nov 10, 2026

Social Media Perceptions Among Young Adults With Cancer - Online Experiment 1

An interventional study of Connected advocate advice and Lonely advocate advice in Cancer and Cancer Survivors, sponsored by UNC Lineberger Comprehensive Cancer Center. Completed at 1 site in United States. Open to participants aged 22 Years to 39 Years. Per ClinicalTrials.gov, last updated 2026-11-10.

Sponsored by UNC Lineberger Comprehensive Cancer Center · Not applicable, Interventional, and Other

From the registry’s dates

  • Registered 1 year 5 months after the study started (first participant enrolled May 2025, registered Oct 2026).
Updated Nov 10, 2026Newly registeredGo to Updates ↓
Phase
Not applicable
Study type
Interventional
Enrollment
505
Allocation
Randomized
Ages
22 Years to 39 Years
Sex
All
01

Study summary

Young adults with cancer experience more loneliness than their non-cancer peers or older cancer survivors. Positive psychology interventions may increase social connectedness; however, evidence-based interventions should be tailored to young adults with cancer and designed for social media. This study conducted an online experiment with young adults with cancer (ages 22-39) to optimize intervention messages.

Read the detailed description

To examine how message types and personal stories influence reactions, the study used a mixed between-within online experiment. The researchers hypothesized that four message types (connected peer advocates, lonely peer advocates, cancer peers, and clinicians) would lead to greater perceived message effectiveness in encouraging positive in-person social interactions and stronger intended message reactions compared with control messages (H1). They also hypothesized that including a personal story (cancer-related or general) would improve perceived message effectiveness and intended message reactions (H2). Unintended message reactions were also explored.

02

Conditions studied

  • Cancer
  • Cancer Survivors

Browse trials for

Keywords

  • Adolescent
  • mental functioning
03

In context

Neoplasms

10,818 studies on the registry are indexed under Neoplasms; 2,324 are open to participants now.

This study's enrollment of 505 is above the median of 60 across 7,703 interventional studies indexed under Neoplasms.

Browse Neoplasms studies →

Lead sponsor

UNC Lineberger Comprehensive Cancer Center is the lead sponsor of 429 studies on the registry; 97 are open to participants now.

Of its 33 completed or terminated interventional studies of FDA-regulated products, 26 (79%) have results posted.

Counted across the registry records on this site, refreshed daily.

04

Who can participate

Ages eligible
22 Years to 39 Years
Sexes eligible
All
Accepts healthy volunteers
No

Go through the criteria one by one — yes, no or not sure — and take the list to your doctor or the study team. Kept in this browser only.

Inclusion criteria

  • Participants must be 22-39 years old at the time of the study
  • Participants must have received a cancer diagnosis at any point between ages 15-39
  • Participants must self-report low-to-moderate psychosocial quality of life (QOL), defined as an average rating of 4 or lower on the National Institutes of Health's (NIH's) validated 2-item Patient Reported Outcomes Measurement Information System (PROMIS) global mental health scale (two 5-point items)
  • Participants must use social media

Exclusion criteria

Exclusion Criteria:

  • None
05

Study design

Phase
Not applicable
Primary purpose
Other
Allocation
Randomized
Intervention model
Parallel assignment
Masking
None (open label)
Enrollment
505 participants (actual)

Study arms

  • Experimental
    Connected advocate advice

    Participants viewed five social media-based messages consisting of photographs of peers who are cancer advocates who have successfully created social connections and captions with advice for having more in person connections.

    Behavioral: Connected advocate advice

  • Experimental
    Lonely advocate advice

    Participants viewed five social media-based messages consisting of photographs of peers who are cancer advocates who are experiencing loneliness but still try to have social connections and captions with advice for having more in person connections.

    Behavioral: Lonely advocate advice

  • Experimental
    Peer-to-peer sharing

    Participants viewed five social media-based messages consisting of peer-to-peer sharing about connecting with others and captions with advice for having more in person connections.

    Behavioral: Peer-to-peer sharing

  • Experimental
    Clinician advice

    Participants viewed five social media-based messages consisting of photographs of clinicians and captions with advice for having more in person connections.

    Behavioral: Clinician advice

  • Experimental
    Control messages

    Participants were randomized to 1 of 5 message conditions.

    Behavioral: Control messages

Interventions

  • BehavioralConnected advocate advice

    Participants were randomized to 1 of 5 message conditions.

  • BehavioralLonely advocate advice

    Participants were randomized to 1 of 5 message conditions.

  • BehavioralPeer-to-peer sharing

    Participants were randomized to 1 of 5 message conditions

  • BehavioralClinician advice

    Participants were randomized to 1 of 5 message conditions.

  • BehavioralControl messages

    Participants were randomized to 1 of 5 message conditions.

06

What researchers measure

Primary outcomes

  1. Perceived Message Effectiveness (Single-Item Self-Report, 5-Point Scale)

    After viewing each of 5 social media posts, participants answered one item: "How much does this post make you want to connect in person with people you barely know more often?" Response options ranged from 1 (not at all) to 5 (very much); higher scores indicate greater perceived message effectiveness. Ratings were compared across experimental conditions and message types.

    Time frame: Baseline, Up to 1 hour

Secondary outcomes

  1. Positive Affect (Single-Item Self-Report, 5-Point Scale)

    After viewing each of 5 social media posts, participants answered one item: "How good does viewing this post make you feel?" Response options ranged from 1 (not at all) to 5 (very much); higher scores indicate greater positive affect. Ratings were compared across experimental conditions and message types.

    Time frame: Baseline, Up to 1 hour

  2. Perceived Social Presence (Single Item Adapted From Lazard et al., 2020; 5-Point Scale)

    After viewing each of 5 social media posts, participants answered one item: "When viewing this post, how much do you feel as if someone is talking to you?" Response options ranged from 1 (not at all) to 5 (very much); higher scores indicate greater perceived social presence. Ratings were compared across experimental conditions and message types.

    Time frame: Baseline, Up to 1 hour

  3. Message Relevance (Single Item Adapted From Jensen et al., 2024; 5-Point Scale)

    After viewing each of 5 social media posts, participants answered one item: "How relevant is this post to you?" Response options ranged from 1 (not at all) to 5 (very much); higher scores indicate greater perceived relevance. Ratings were compared across experimental conditions and message types.

    Time frame: Baseline, Up to 1 hour

  4. Attention (Single Item Adapted From Sutfin et al., 2019; 5-Point Scale)

    After viewing each of 5 social media posts, participants answered one item: "How much does this post grab your attention?" Response options ranged from 1 (not at all) to 5 (very much); higher scores indicate greater attention. Ratings were compared across experimental conditions and message types.

    Time frame: Baseline, Up to 1 hour

  5. Perceived Authenticity (Single-Item Self-Report, 5-Point Scale)

    After viewing each of 5 social media posts, participants answered one item: "How much do you think this post shares a real perspective?" Response options ranged from 1 (not at all) to 5 (very much); higher scores indicate greater perceived authenticity. Ratings were compared across experimental conditions and message type.

    Time frame: Baseline, Up to 1 hour

Other outcomes

  1. Negative Affect, Unintended Reaction (Single-Item Self-Report, 5-Point Scale)

    After viewing each of 5 social media posts, participants answered one item: "How bad does viewing this post make you feel?" Response options ranged from 1 (not at all) to 5 (very much); higher scores indicate greater negative affect (a less favorable reaction). Ratings were compared across experimental conditions and message types.

    Time frame: Baseline, Up to 1 hour

  2. Reactance, Unintended Reaction (Single Item Adapted From Hall et al., 2017; 5-Point Scale)

    After viewing each of 5 social media posts, participants answered one item: "How much does this post annoy you?" Response options ranged from 1 (not at all) to 5 (very much); higher scores indicate greater reactance (a less favorable reaction). Ratings were compared across experimental conditions and message types.

    Time frame: Baseline, Up to 1 hour

07

Study locations

1 site
  • University of North Carolina at Chapel Hill
    Chapel Hill, North Carolina 27599, United States
08

References and documents

09

Timeline

1 registry update since Sep 25, 2026
ElapsedEstimatedEstimated, not yet reachedSimilar studies: half by the dot; the band is the middle halfHalf of similar studies reached it by the dot; the band is the middle half, from a quarter to three quarters

Ran from May 2025 to primary completion in Jul 2025, 1 month.

Of 1,981 non-industry interventional studies with no phase under Neoplasms, half reached primary completion within 29 months of starting (the median), counting those still running; a quarter within 13 and three quarters within 52. This study's 1 month is below that.

Counting every sponsor, half of 2,056 studies reached it within 29 months; a quarter within 13 and three quarters within 52.

Neoplasms covers many different conditions, not one, so the studies compared here vary widely. Read these figures as a rough guide.

How these figures are worked out, and which studies are left out of them.

Registered
Oct 27, 2026
First posted
Nov 10, 2026
StartActual
May 27, 2025
Primary completionActual
Jul 23, 2025
CompletionActual
Jul 23, 2025
Last update
Nov 10, 2026
What these dates mean
Start.
When the first participant enrolled; while estimated, when the study expects to open to recruitment.
Primary completion.
When the last participant was examined or treated to collect data for the study's main question, its primary outcome. A study that stopped early gives the date its data collection stopped.
Completion.
When the last participant's last visit took place, for every outcome, secondary ones and side effects included: the end of the study. Often later than primary completion, sometimes the same day.
Actual and Est.
Actual means the registry says the date has happened. Est. (estimated) is a date the sponsor plans or expects. It can still move, and the sponsor is expected to change it to actual once it has passed.
Registered
First appeared on the registry. No changes since
Nov 10, 2026
Show all 1 update
  1. Nov 10, 2026
    First appeared on the registry

From the registry record's own update history. This site started tracking changes on Sep 25, 2026; for anything earlier, see the record history on ClinicalTrials.gov ↗

10

Registry details

Key details

Study ID
NCT07928323
Responsible party
Sponsor
First posted
Nov 10, 2026
Start date
May 27, 2025
Primary completion
Jul 23, 2025
Completion
Jul 23, 2025
Last update
Nov 10, 2026

Study contacts

Allison J Lazard, PhD
principal investigator · UNC Lineberger Comprehensive Cancer Center

Oversight

Data monitoring committee
Yes
FDA-regulated drug
No
FDA-regulated device
No
View the source record on ClinicalTrials.gov ↗

Not currently enrolling

This study is completed, as verified in Nov 2026. You cannot join it, but the record below documents what was studied.

Follow this study

Get an email when the registry record changes — status, dates, results — or when someone posts here.

Sign in to follow

Discussion

Questions and observations about this study, from anyone following it. Not medical advice, and not a channel to the study team — their contact details are on the registry record.

Sign in to join the discussion. Reading takes no account; posting does. You choose a display name, and a pseudonym is the default.

Nothing here yet. If you are running this trial, taking part in it, or weighing whether to, this is the place to say so.

Start the discussion