ClinicalTrials.gg
CompletedNCT04909372Updated Mar 9, 2022

Environmental Labelling in a Virtual Supermarket

An interventional study of Labelling in Diet, Healthy and Food Selection, sponsored by Centre des Sciences du Goût et de l'Alimentation. Completed at 1 site in France. Open to participants aged 18 Years and older, including healthy volunteers. Per ClinicalTrials.gov, last updated 2022-03-09.

Sponsored by Centre des Sciences du Goût et de l'Alimentation · Not applicable, Interventional, and Prevention

Phase
Not applicable
Study type
Interventional
Enrollment
133
Allocation
Randomized
Ages
18 Years and older
Sex
All
01

Study summary

A 2-arm randomised control trial (with and without labels) will be conducted to test the effects of an environmental label on food choices in a virtual supermarket. A sample of 130 participants will take part in two shopping tasks: 1/ selection of 3 products to prepare a home-made dish, and 2/ selection of a ready-to-eat dish. These two tasks will be repeated for two scenarios: 1/ participants will be asked to select the foods for usual meals, and 2/ participants will be asked to select the foods for environmentally-friendly meals. This experimental design will allow to compare food choices in the presence vs. the absence of an environmental label and to investigate whether the label is informative and likely to help individuals to choose more environmental-friendly food options when explicitly asked to do so.

Read the detailed description

See attached protocol documents

02

Conditions studied

  • Diet, Healthy
  • Food Selection

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Keywords

  • labelling
  • food choice
03

In context

Food Preferences

155 studies on the registry are indexed under Food Preferences; 20 are open to participants now.

This study's enrollment of 133 is close to the median of 133 across 121 interventional studies indexed under Food Preferences.

Browse Food Preferences studies →

Lead sponsor

Centre des Sciences du Goût et de l'Alimentation is the lead sponsor of 14 studies on the registry; 1 is open to participants now.

Counted across the registry records on this site, refreshed daily.

04

Who can participate

Ages eligible
18 Years and older
Sexes eligible
All
Accepts healthy volunteers
Yes

Go through the criteria one by one — yes, no or not sure — and take the list to your doctor or the study team. Kept in this browser only.

Inclusion criteria

  • Responsible for a substantial proportion of household grocery shopping
  • Fluent in French

Exclusion criteria

Exclusion Criteria:

  • Dietary restrictions (vegetarian, vegan, allergies, intolerance, ...)
  • Uncorrected eye problems
  • Known symptoms of nausea and dizziness when wearing a virtual reality headset
05

Study design

Phase
Not applicable
Primary purpose
Prevention
Allocation
Randomized
Intervention model
Parallel assignment
Masking
None (open label)
Enrollment
133 participants (actual)

Study arms

  • No intervention
    No labelling

    Food products without any label in the virtual supermarket.

  • Experimental
    Environmental labelling

    Food products with an environmental label in the virtual supermarket.

    Behavioral: Labelling

Interventions

  • BehavioralLabelling

    Food products in the virtual supermarket will display an environmental label on their packaging, from A (lowest impact) to E (highest impact). The label categories are based on the Product Environmental Footprint, a score recommended by the European Commission that evaluates the environmental impact of a food product based on 16 indicators calculated throughout the life cycle of the products (e.g., climate change in kg carbon dioxide eq, marine eutrophication in kg N eq, land and water use or acidification in mol H+ eq). Instructions will introduce and explain the environmental label to the participants as "In the virtual supermarket, each product will have an environmental label. This label describes whether a product had a negative impact on the environment (green house gaz emissions, water resources depletion, etc.) from A, lowest impact, to E, highest impact.

06

What researchers measure

Primary outcomes

  1. Environmental impact of the food items selected

    The environmental impact of the food selection will be calculated using the Product Environmental Footprint score for 100g of products throughout their life cycle.

    Time frame: 15 minutes (the time frame denotes time taken to make the food choice task and there is no follow up)

Secondary outcomes

  1. Familiarity for the food items selected

    The familiarity for each food selected will be assessed using a discrete scale from 1 (never purchased) to 5 (very often purchased).

    Time frame: 15 minutes (the time frame denotes time taken to make the food choice task and there is no follow up)

  2. Liking for the food items selected

    The liking for each food selected will be assessed using a discrete scale from 1 (I don't like it at all) to 10 (I like it very much).

    Time frame: 15 minutes (the time frame denotes time taken to make the food choice task and there is no follow up)

  3. Nutritional quality of the food items selected

    The nutritional quality of the food selection will be calculated using the score from the British Food Standards Agency nutrient profiling system (FSA score).

    Time frame: 15 minutes (the time frame denotes time taken to make the food choice task and there is no follow up)

  4. Level of processing of the food items selected

    The level of processing of the food selection will be estimated using a food classification system based on food processing (NOVA).

    Time frame: 15 minutes (the time frame denotes time taken to make the food choice task and there is no follow up)

  5. Price of the food items selected

    Price of the food selection will be calculated per 100 kcal.

    Time frame: 15 minutes (the time frame denotes time taken to make the food choice task and there is no follow up)

07

Study locations

1 site
  • Centre des Sciences du Goût et de l'Alimentation
    Dijon, 21000, France
08

References and documents

Study documents

PDFs hosted by the registry, ClinicalTrials.gov.

Individual participant data

Plan to share: Yes — Share on Open Science Framework

Supporting information: Study protocol, Statistical analysis plan

Time frame: On publication, indefinitely

Access criteria: Open website

Data sharing details ↗ · osf.io

09

Timeline

Tracking since Sep 25, 2026
ElapsedEstimatedEstimated, not yet reachedSimilar studies: half by the dot; the band is the middle halfHalf of similar studies reached it by the dot; the band is the middle half, from a quarter to three quarters

Ran from May 2021 to primary completion in May 2021, 0 months.

Of 92 non-industry interventional studies with no phase under Food Preferences, half reached primary completion within 5 months of starting (the median), counting those still running; a quarter within 1 and three quarters within 17. This study's 0 months is below that.

Counting every sponsor, half of 92 studies reached it within 5 months; a quarter within 1 and three quarters within 17.

How these figures are worked out, and which studies are left out of them.

Registered
May 24, 2021
First posted
Jun 1, 2021
StartActual
May 25, 2021
Primary completionActual
May 25, 2021
CompletionActual
Jun 11, 2021
Last update
Mar 9, 2022
What these dates mean
Start.
When the first participant enrolled; while estimated, when the study expects to open to recruitment.
Primary completion.
When the last participant was examined or treated to collect data for the study's main question, its primary outcome. A study that stopped early gives the date its data collection stopped.
Completion.
When the last participant's last visit took place, for every outcome, secondary ones and side effects included: the end of the study. Often later than primary completion, sometimes the same day.
Actual and Est.
Actual means the registry says the date has happened. Est. (estimated) is a date the sponsor plans or expects. It can still move, and the sponsor is expected to change it to actual once it has passed.
No changes since tracking began. The registry record was last updated on Mar 9, 2022, before this site started recording changes on Sep 25, 2026. Its history is on ClinicalTrials.gov ↗
10

Registry details

Key details

Study ID
NCT04909372
Lead sponsor
Centre des Sciences du Goût et de l'Alimentation
Responsible party
Sponsor
First posted
Jun 1, 2021
Start date
May 25, 2021
Primary completion
May 25, 2021
Completion
Jun 11, 2021
Last update
Mar 9, 2022

Study contacts

Lucile Marty, PhD
principal investigator · Centre des Sciences du Goût et de l'Alimentation

Oversight

Data monitoring committee
No
FDA-regulated drug
No
FDA-regulated device
No
View the source record on ClinicalTrials.gov ↗

Not currently enrolling

This study is completed, as verified in Mar 2022. You cannot join it, but the record below documents what was studied.

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