An interventional study of Financial reward graphic message and Health reward graphic message in Vaping, sponsored by University of Rochester. Completed at 1 site in United States. Open to participants aged 12 Years to 17 Years, including healthy volunteers. Per ClinicalTrials.gov, last updated 2025-08-01.
Sponsored by University of Rochester · Not applicable, Interventional, and Prevention
The aim of this study is to determine if graphic messages prevent future vaping use among African American and Latino adolescents. The images have been developed in a user-design model and include four main themes: health reward, financial reward, self-efficacy, and social norms. We will assess pre- and post-exposure reactions on likelihood of future vaping among African American and Latino adolescents.
160 studies on the registry are indexed under Vaping; 72 are open to participants now.
This study's enrollment of 362 is above the median of 110 across 135 interventional studies indexed under Vaping.
Browse Vaping studies →University of Rochester is the lead sponsor of 715 studies on the registry; 116 are open to participants now.
Of its 56 completed or terminated interventional studies of FDA-regulated products, 44 (79%) have results posted.
Counted across the registry records on this site, refreshed daily.
Exclusion Criteria:
Behavioral: Financial reward graphic message
Behavioral: Health reward graphic message
Behavioral: Self-efficacy graphic message
Behavioral: Social norms graphic message
Graphic image will be shared with the participants online once in either English or Spanish depending on their language of preference. Image includes the following text: Vaping leads to nothing. Don't let your money vaporize away.
Graphic image will be shared with the participants online once in either English or Spanish depending on their language of preference. Image includes the following text: Dying for a vape? It hurts more than you know.
Graphic image will be shared with the participants online once in either English or Spanish depending on their language of preference. Image includes the following text: Vaping companies are targeting Black and Latino teens. Your life matters. Don't let them take it away.
Graphic image will be shared with the participants online once in either English or Spanish depending on their language of preference. Image includes the following text: Just because vaping is common, doesn't mean it's cool. Stay woke. Don't smoke.
Change in Percentage of Participants Susceptible to Future Vaping
Susceptibility to future vaping was assessed before and after exposure to the graphic messages. Informed by prior foundational research on youth electronic cigarette use, susceptibility was measured with three items assessing curiosity, intent, and social influence. Participants were asked, "Have you ever been curious about using e-cigarettes/vaping?", "Do you think that you will use e-cigarettes/vape in the next 12 months?", and "If one of your best friends were to offer you an e-cigarette/electronic vapor product, would you use it?" (1 = "Definitely not" to 4 = "Definitely yes"). Responses were dichotomized: participants were categorized as susceptible if they answered anything other than "Definitely not" to at least one item. The percentage of susceptible participants was calculated before and after exposure; change in percentage reflects the difference.
Time frame: baseline to post-intervention, approximately 1 day
Percentage of Participants Satisfied or Very Satisfied With the Graphic Message
Satisfaction with the assigned vaping prevention graphic message was assessed using the item: "How satisfied are you with the image?" Responses were recorded on a 5-point Likert scale from 1 = "Extremely unsatisfied" to 5 = "Extremely satisfied." Participants selecting 5 ("Extremely satisfied") were categorized as satisfied. The percentage of satisfied participants was calculated per group. Higher percentages indicate greater satisfaction with the message.
Time frame: Day 1
Percent of Participants Who Would Recommend the Graphic Message to a Friend
participants were asked, "Would you recommend this picture to a friend?" with response options of Yes or No. The percentage of participants who responded "Yes" was calculated per group. Higher percentages indicate greater endorsement of the message.
Time frame: Day 1
| Milestone | Financial Reward Graphic Message | Health Reward Graphic Message | Self-efficacy Graphic Message | Social Norms Graphic Message |
|---|---|---|---|---|
| Started | 93 | 88 | 92 | 89 |
| Completed | 93 | 88 | 92 | 89 |
| Not completed | 0 | 0 | 0 | 0 |
Susceptibility to future vaping was assessed before and after exposure to the graphic messages. Informed by prior foundational research on youth electronic cigarette use, susceptibility was measured with three items assessing curiosity, intent, and social influence. Participants were asked, "Have you ever been curious about using e-cigarettes/vaping?", "Do you think that you will use e-cigarettes/vape in the next 12 months?", and "If one of your best friends were to offer you an e-cigarette/electronic vapor product, would you use it?" (1 = "Definitely not" to 4 = "Definitely yes"). Responses were dichotomized: participants were categorized as susceptible if they answered anything other than "Definitely not" to at least one item. The percentage of susceptible participants was calculated before and after exposure; change in percentage reflects the difference.
| percentage of participants | Financial Reward Graphic Message | Health Reward Graphic Message | Self-efficacy Graphic Message | Social Norms Graphic Message |
|---|---|---|---|---|
| Change in Percentage of Participants Susceptible to Future Vaping | 1.1 | -5.7 | -2.3 | -3.2 |
Satisfaction with the assigned vaping prevention graphic message was assessed using the item: "How satisfied are you with the image?" Responses were recorded on a 5-point Likert scale from 1 = "Extremely unsatisfied" to 5 = "Extremely satisfied." Participants selecting 5 ("Extremely satisfied") were categorized as satisfied. The percentage of satisfied participants was calculated per group. Higher percentages indicate greater satisfaction with the message.
| percentage of participants | Financial Reward Graphic Message | Health Reward Graphic Message | Self-efficacy Graphic Message | Social Norms Graphic Message |
|---|---|---|---|---|
| Percentage of Participants Satisfied or Very Satisfied With the Graphic Message | 68.8 | 69.3 | 34.7 | 56.1 |
participants were asked, "Would you recommend this picture to a friend?" with response options of Yes or No. The percentage of participants who responded "Yes" was calculated per group. Higher percentages indicate greater endorsement of the message.
| percentage of participants | Financial Reward Graphic Message | Health Reward Graphic Message | Self-efficacy Graphic Message | Social Norms Graphic Message |
|---|---|---|---|---|
| Percent of Participants Who Would Recommend the Graphic Message to a Friend | 90.3 | 94.3 | 70.6 | 80.8 |
Collected over 1 day. Non-serious events are listed at a 0% frequency threshold.
| Group | Deaths | Serious | Other |
|---|---|---|---|
| Financial Reward Graphic Message | 0/93 (0%) | 0/93 (0%) | 0/93 (0%) |
| Health Reward Graphic Message | 0/88 (0%) | 0/88 (0%) | 0/88 (0%) |
| Self-efficacy Graphic Message | 0/92 (0%) | 0/92 (0%) | 0/92 (0%) |
| Social Norms Graphic Message | 0/89 (0%) | 0/89 (0%) | 0/89 (0%) |
| Age, Continuous(years) | Financial Reward Graphic Message | Health Reward Graphic Message | Self-efficacy Graphic Message | Social Norms Graphic Message | Total |
|---|---|---|---|---|---|
| Mean | 15.04 ± 1.61 | 15.06 ± 1.35 | 15.00 ± 1.46 | 14.89 ± 1.52 | 15.00 ± 1.49 |
| Sex: Female, Male(Participants) | Financial Reward Graphic Message | Health Reward Graphic Message | Self-efficacy Graphic Message | Social Norms Graphic Message | Total |
|---|---|---|---|---|---|
| Female | 38 | 34 | 26 | 26 | 124 |
| Male | 54 | 54 | 65 | 62 | 235 |
| Race/Ethnicity, Customized(Participants) | Financial Reward Graphic Message | Health Reward Graphic Message | Self-efficacy Graphic Message | Social Norms Graphic Message | Total |
|---|---|---|---|---|---|
| Hispanic/Latino | 45 | 46 | 46 | 44 | 181 |
| Black/African American | 48 | 42 | 46 | 45 | 181 |
| Region of Enrollment(participants) | Financial Reward Graphic Message | Health Reward Graphic Message | Self-efficacy Graphic Message | Social Norms Graphic Message | Total |
|---|---|---|---|---|---|
| United States | 89 | 81 | 86 | 88 | 344 |
| Puerto Rico | 4 | 7 | 6 | 1 | 18 |
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