CClinicalTrials.gg
CompletedNCT01072851Updated Sep 7, 2012

Tools for Improving Colorectal Cancer Screening Rates: Multimedia Versus Print

A Phase 3 interventional study of Multimedia Education and Print Media in Colorectal Cancer, sponsored by Trinity Health Of New England. Completed at 3 sites in United States. Open to participants aged 50 Years to 80 Years. Per ClinicalTrials.gov, last updated 2012-09-07.

Sponsored by Trinity Health Of New England · Phase 3, Interventional, and Prevention

Phase
Phase 3
Study type
Interventional
Enrollment
920
Allocation
Randomized
Ages
50 Years to 80 Years
Sex
All
01

Study summary

The objective of this study is to compare the effectiveness of multimedia and print tools designed to provide patients at safety-net clinics with comprehensible information about colorectal cancer screening and motivate them to complete screening.The print and multimedia interventions were constructed with parallel content to allow valid comparison of format-related effects on knowledge and screening rates.These easy to use tools will provide under served patients at community health centers with clear and consistent messages about colorectal Cancer(CRC) and CRC screening, delivered immediately before the patients see a doctor.

Specific Aims

  1. To determine if multimedia and print interventions that provide patients with information and motivational messages about CRC screening increase screening rates above usual care.
  2. Determine whether showing patients a multimedia program achieves higher CRC screening rates than does a print booklet with equivalent messages.

    1. Examine if the effects of these multimedia and print interventions on CRC screening rates differ with literacy level.
    2. Examine if the effects of these multimedia and print interventions on CRC screening differ with race/ethnicity
    3. Examine if these multimedia and print interventions have differential effects on knowledge relevant to CRC screening.
Read the detailed description

Despite the clear benefits of screening for early detection and prevention of colorectal cancer, as many as half of eligible adults remain unscreened. Poor and under served populations, particularly African American and Latino/Hispanic adults, are at greatest risk for noncompliance with recommended tests. Health education strategies developed to date have led to relatively minimal gains, resulting in little translation to routine clinical practice. This is especially true in more difficult, resource-strained practice settings, such as community health centers.

The interventions in the proposed study draw on communication science to optimize message design, use communication technology to optimize message delivery and include parallel content in both print and multimedia versions to allow comparison of format-related effects on both knowledge and screening rates.The multimedia and print tools are based on patient education programs that we developed with extensive attention to theory as well as community member input.

02

Conditions studied

  • Colorectal Cancer

Keywords

  • colorectal cancer screening
  • multimedia education
  • print education
  • culturally competent
03

In context

Colorectal Neoplasms

5,599 studies on the registry are indexed under Colorectal Neoplasms; 1,459 are open to participants now.

This study's enrollment of 920 is above the median of 77 across 4,123 interventional studies indexed under Colorectal Neoplasms.

Browse Colorectal Neoplasms studies →

Lead sponsor

Trinity Health Of New England is the lead sponsor of 19 studies on the registry; none are open to participants now.

Counted across the registry records on this site, refreshed daily.

04

Who can participate

Ages eligible
50 Years to 80 Years
Sexes eligible
All
Accepts healthy volunteers
No

Inclusion criteria

  • 50-80 years of age,
  • Registered for an appointment at one of the target clinics,
  • Speaks English or Spanish.

Exclusion criteria

Exclusion Criteria:

  • Patient has had CRC screening in the past 12 months,
  • Unable to review the study materials because of language, physical condition or literacy.
05

Study design

Phase
Phase 3
Primary purpose
Prevention
Allocation
Randomized
Intervention model
Parallel assignment
Masking
Double (Participant, Care provider)
Enrollment
920 participants (actual)

Study arms

  • Experimental
    Multimedia educational tool

    Multimedia education tool - A culturally competent video explaining the importance of and the process of colorectal cancer screening

    Behavioral: Multimedia Education

  • Experimental
    Print educational tool

    Print media - A culturally competent printed brochure explaining the importance of and the process of colorectal cancer screening

    Behavioral: Print Media

  • Active comparator
    No intervention

    Usual and customary waiting room process - Usual and customary office waiting period with access to standard nationally generated colorectal cancer screening informational material in the waiting room and/or exam room.

    Behavioral: Usual and customary waiting room process

Interventions

  • BehavioralMultimedia Education

    A four minute exposure to an educational video with controlled content on the importance of colorectal cancer screening and explaining the processes and procedures.

    Also known as: colon cancer, communication, patient education

  • BehavioralPrint Media

    Exposure to a printed brochure with controlled content on the importance of colorectal cancer screening and explaining the processes and procedures.

    Also known as: colon cancer, communication, education

  • BehavioralUsual and customary waiting room process

    No specialized educational intervention to promote colorectal cancer screening or to explain the process

    Also known as: colon cancer, communitcation, education

06

What researchers measure

Primary outcomes

  1. Comparison of the acceptance of colorectal cancer screening by patients who view print or multimedia educational tools

    Time frame: 3 months post visit

Secondary outcomes

  1. Role of race/ethnicity and literacy levels on the comparative effects if the intervention

    Time frame: At scheduled appointment

  2. Comparative knowledge of colorectal cancer screening by patients who view the print or multi-media educational tools.

    Time frame: At the scheduled patient visit

07

Study locations

3 sites
  • Midlakes Medical Building
    Highland Park, Illinois 60085, United States
  • North Chicago Health Center
    North Chicago, Illinois 60064, United States
  • Belvidere Medical Building
    Waukegan, Illinois 60085, United States
08

Updates

Tracking since Sep 25, 2026
No changes since tracking began. The registry record was last updated on Sep 7, 2012, before this site started recording changes on Sep 25, 2026. Its history is on ClinicalTrials.gov ↗
09

Registry details

Key details

Study ID
NCT01072851
Lead sponsor
Trinity Health Of New England
Collaborators
American Cancer Society, Inc., Northwestern University Feinberg School of Medicine
Responsible party
Sponsor
First posted
Feb 22, 2010
Start date
Jul 2008
Primary completion
Jul 2012
Completion
Sep 2012
Last update
Sep 7, 2012

Study contacts

Gregory Makoul, PHD
principal investigator · St. Francis Hospital & Medical Center, Hartford CT

Oversight

Data monitoring committee
No
View the source record on ClinicalTrials.gov ↗

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This study is completed, as verified in Sep 2012. You cannot join it, but the record below documents what was studied.

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