An interventional study of Social media messaging in Drinking Behavior, sponsored by University of Michigan. Completed at 1 site in United States. Open to participants aged 18 Years to 25 Years. Per ClinicalTrials.gov, last updated 2023-05-03.
Sponsored by University of Michigan · Not applicable, Interventional, and Health services research
This study is being completed to pilot prevention methods to promote wellness and reduce risky behaviors, including the use of substances such as alcohol and other drugs. This study will help the study team learn about ways of delivering this information that is both appealing and helpful to young adults.
Exclusion Criteria:
Link to an educational website about alcohol; link to resources.
Health coaching via social media for 8 weeks
Behavioral: Social media messaging
A motivational interviewing-based intervention delivered via private health coaching on social media for 8 weeks.
Intervention Acceptability
Study-specific acceptability rating completed by participants (% with a positive rating, higher % is better): Item wording: Overall, how did you feel about Snapchatting with the team? Response options: Disliked it a lot, Disliked it, Neutral, Liked it/Liked it a lot There are no statistical analyses because pre-registered primary outcomes are descriptive in nature.
Time frame: 2 months
Feasibility of the Intervention (Engagement)
% of participants engaging in the intervention (at least one reply) There are no statistical analyses because pre-registered primary outcomes are descriptive in nature.
Time frame: During the 8 week intervention delivery period
Feasibility of the Intervention (Completion)
% of participants who remain connected to intervention account at 8 weeks (end of intervention) There are no statistical analyses because pre-registered primary outcomes are descriptive in nature.
Time frame: 8 weeks
| Milestone | Control Group | Social Media Messaging |
|---|---|---|
| Started | 52 | 50 |
| Completed | 47 | 47 |
| Not completed | 5 | 3 |
| Withdrew: Lost to follow-up | 5 | 3 |
| Milestone | Control Group | Social Media Messaging |
|---|---|---|
| Started | 52 | 50 |
| Completed | 49 | 44 |
| Not completed | 3 | 6 |
| Withdrew: Lost to follow-up | 3 | 6 |
Study-specific acceptability rating completed by participants (% with a positive rating, higher % is better): Item wording: Overall, how did you feel about Snapchatting with the team? Response options: Disliked it a lot, Disliked it, Neutral, Liked it/Liked it a lot There are no statistical analyses because pre-registered primary outcomes are descriptive in nature.
| Participants | Social Media Messaging |
|---|---|
| Disliked it a lot/Disliked it | 2 |
| Neutral | 5 |
| Liked it/Liked it a lot | 40 |
% of participants engaging in the intervention (at least one reply) There are no statistical analyses because pre-registered primary outcomes are descriptive in nature.
| Participants | Social Media Messaging |
|---|---|
| Feasibility of the Intervention (Engagement) | 46 |
% of participants who remain connected to intervention account at 8 weeks (end of intervention) There are no statistical analyses because pre-registered primary outcomes are descriptive in nature.
| Participants | Social Media Messaging |
|---|---|
| Feasibility of the Intervention (Completion) | 48 |
Collected over From enrollment to end of follow-up (approximately 4 months). Non-serious events are listed at a 0% frequency threshold.
| Group | Deaths | Serious | Other |
|---|---|---|---|
| Control Group | 0/52 (0%) | 0/52 (0%) | 0/52 (0%) |
| Social Media Messaging | 0/50 (0%) | 0/50 (0%) | 0/50 (0%) |
| Age, Continuous(years) | Control Group | Social Media Messaging | Total |
|---|---|---|---|
| Mean | 20.8 ± 2.0 | 21.0 ± 2.0 | 20.9 ± 2.0 |
| Sex: Female, Male(Participants) | Control Group | Social Media Messaging | Total |
|---|---|---|---|
| Female | 25 | 25 | 50 |
| Male | 27 | 25 | 52 |
| Ethnicity (NIH/OMB)(Participants) | Control Group | Social Media Messaging | Total |
|---|---|---|---|
| Hispanic or Latino | 17 | 10 | 27 |
| Not Hispanic or Latino | 35 | 40 | 75 |
| Unknown or Not Reported | 0 | 0 | 0 |
| Race (NIH/OMB)(Participants) | Control Group | Social Media Messaging | Total |
|---|---|---|---|
| American Indian or Alaska Native | 1 | 0 | 1 |
| Asian | 4 | 2 | 6 |
| Native Hawaiian or Other Pacific Islander | 0 | 0 | 0 |
| Black or African American | 8 | 7 | 15 |
| White | 34 | 32 | 66 |
| More than one race | 5 | 9 | 14 |
| Unknown or Not Reported | 0 | 0 | 0 |
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Plan to share: No
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University of Michigan