ClinicalTrials.gg
Enrolling by invitationNCT07251192Updated Nov 5, 2026

Social Media Intervention for Risky Drinking

An interventional study of Social media messaging in Drinking Behavior, sponsored by University of Michigan. Enrolling by invitation at 1 site in United States. Open to participants aged 18 Years to 25 Years. Per ClinicalTrials.gov, last updated 2026-11-05.

Sponsored by University of Michigan · Not applicable, Interventional, and Health services research

Updated Nov 5, 2026Now Enrolling by invitationStart date movedGo to Updates ↓
Phase
Not applicable
Study type
Interventional
Enrollment
450
Allocation
Randomized
Ages
18 Years to 25 Years
Sex
All
01

Study summary

This study is being completed to test prevention methods to promote wellness and reduce risky behaviors, including the use of substances such as alcohol and other drugs. This study will help the study team learn about ways of delivering this information that is both appealing and helpful to young adults.

02

Conditions studied

  • Drinking Behavior

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03

In context

Drinking Behavior

50 studies on the registry are indexed under Drinking Behavior; 6 are open to participants now.

This study's planned enrollment of 450 is above the median of 124 across 45 interventional studies indexed under Drinking Behavior.

Browse Drinking Behavior studies →

Lead sponsor

University of Michigan is the lead sponsor of 1,506 studies on the registry; 192 are open to participants now.

Of its 169 completed or terminated interventional studies of FDA-regulated products, 133 (79%) have results posted.

Counted across the registry records on this site, refreshed daily.

04

Who can participate

Ages eligible
18 Years to 25 Years
Sexes eligible
All
Accepts healthy volunteers
No

Go through the criteria one by one — yes, no or not sure — and take the list to your doctor or the study team. Kept in this browser only.

Inclusion criteria

Reside in the United States of America (USA) Be able to read English, view, and click on a social media advertisement. Self-reported past-month high-intensity drinking (HID) Regular Snapchat use (at least 3 days/week).

Exclusion criteria

Exclusion Criteria:

Fail identity verification (e.g., IP address, survey completion time) Do not provide sufficient contact information Participated in prior pilot study of same intervention

05

Study design

Phase
Not applicable
Primary purpose
Health services research
Allocation
Randomized
Intervention model
Parallel assignment
Masking
Double (Investigator, Outcomes assessor)
Enrollment
450 participants (estimated)

Study arms

  • No intervention
    Control group

    Link to an educational website about alcohol; link to resources.

  • Experimental
    Social media messaging

    Health coaching via social media for 8 weeks

    Behavioral: Social media messaging

Interventions

  • BehavioralSocial media messaging

    A motivational interviewing-based intervention delivered via private health coaching on social media for 8 weeks

06

What researchers measure

Primary outcomes

  1. Typical weekly drinking (Daily Drinking Questionnaire)

    Change in total typical weekly drinks from baseline to follow-up

    Time frame: 4-, 8-, and 12-months

Secondary outcomes

  1. Alcohol Use Severity (AUDIT-C)

    Change in AUDIT-C score from baseline to follow-up

    Time frame: 4-, 8-, and 12-months

  2. Depression symptoms (PHQ-8)

    Change in depression symptom severity as measured by PHQ-8

    Time frame: 4-, 8-, and 12-months

  3. Anxiety Symptoms (GAD-7)

    Change in anxiety symptom severity as measured by GAD-7

    Time frame: 4-, 8-, and 12-months

07

Study locations

1 site
08

References and documents

Individual participant data

Plan to share: Yes — With participant consent, de-identified data are shared with a data repository with restricted access for future research, as required by the NIAAA.

Supporting information: Study protocol, Statistical analysis plan

No publications or documents are linked to this record.

09

Updates

1 registry update since Sep 25, 2026
Status
Not yet recruiting→Enrolling by invitation
changed Nov 5, 2026
Start date
Aug 20, 2026→Nov 1, 2026 (actual)
Nov 5, 2026
Contact
No study contact listed any more: removed e•••@med.umich.edu · •••7936
Nov 5, 2026
Site contacts
Changed at 1 site. See the sites
Show the site
  • University of Michigan · Ann Arbor, United StatesContact removed e•••@med.umich.edu · •••7936
Nov 5, 2026
Show all 1 update
  1. Nov 5, 2026
    Not yet recruiting→Enrolling by invitation
    Start date Aug 20, 2026→Nov 1, 2026 (now actual)
    Contact No study contact listed any more: removed e•••@med.umich.edu · •••7936
    Site contacts Changed at 1 site. See the sites
    Show the site
    • University of Michigan · Ann Arbor, United StatesContact removed e•••@med.umich.edu · •••7936
    + 2 other changes: verification date and oversight details

From the registry record's own update history. This site started tracking changes on Sep 25, 2026; for anything earlier, see the record history on ClinicalTrials.gov ↗

10

Registry details

Key details

Study ID
NCT07251192
Responsible party
Erin Bonar (Professor, University of Michigan) — Principal investigator
First posted
Nov 26, 2025
Start date
Nov 1, 2026
Primary completion
Mar 2030 (estimated)
Completion
Mar 2030 (estimated)
Last update
Nov 5, 2026

Study contacts

Erin E Bonar, PhD
principal investigator · University of Michigan

Oversight

Data monitoring committee
Yes
FDA-regulated drug
No
FDA-regulated device
No
View the source record on ClinicalTrials.gov ↗

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No contact was published for this record. The registry link below has the sponsor’s details.

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