CClinicalTrials.gg
CompletedNCT04212871Updated Jan 6, 2020

The Effect of Mukbang on the Desire to Eat

An interventional study of watch food video 1 and watch food video 2 in Mukbang, sponsored by Cornell University. Completed at 1 site in United States. Open to female participants aged 18 Years and older, including healthy volunteers. Per ClinicalTrials.gov, last updated 2020-01-06.

Sponsored by Cornell University · Not applicable, Interventional, and Treatment

From the registry’s dates

  • Registered 11 months after the study started (first participant enrolled Jan 2019, registered Dec 2019).
Phase
Not applicable
Study type
Interventional
Enrollment
520
Allocation
Randomized
Ages
18 Years and older
Sex
Female
01

Study summary

Mukbang is an online eating broadcast where a host (Asian mukbangs generally feature a young and slim female host) consumes a large amount of food while chatting with audiences. Since some dieters watch mukbang to get satiation and control their appetites, the current study is aimed at testing the effect of mukbang on the desire to eat.

Two randomized and controlled trails are conducted. The first randomized and controlled trail is conducted online using the Amazon Mturk. Participants (n=286) were randomly assigned to watch one of the following 3 videos: ramen mukbang (n=98), donut mukbang (n=97) and a non-food content video (n=91). The other study is a in person study. Participants (n=234) were randomly assigned to watch one of the following 3 videos: hotpot mukbang (n=79), hotpot cooking show (n=76) and a non-food content video (n=79).

The investigators used the self-report survey to test whether the mukbang affects the desire to eat, and participants' satiation and disgust.

02

Conditions studied

  • Mukbang

Keywords

  • mukbang
  • desire to eat
03

In context

Lead sponsor

Cornell University is the lead sponsor of 96 studies on the registry; 18 are open to participants now.

Counted across the registry records on this site, refreshed daily.

04

Who can participate

Ages eligible
18 Years and older
Sexes eligible
Female
Accepts healthy volunteers
Yes

Inclusion criteria

  • Female, age at least 18

Exclusion criteria

Exclusion Criteria:

-

05

Study design

Phase
Not applicable
Primary purpose
Treatment
Allocation
Randomized
Intervention model
Parallel assignment
Masking
Single (Participant)
Enrollment
520 participants (actual)

Study arms

  • Experimental
    watch mukbang

    In the online study, participants were assigned to watch a ramen mukbang, by Yuka Kinoshita (https://youtu.be/ArPaid2Iuck, accessed: 2018-10-12). In the in-person study, participants were assigned to watch a hotpot mukbang by Alun (https://youtu.be/QCTOo9UGZD8, accessed: 2018-11-29).

    Other: watch food video 1

  • Experimental
    watch another food content video

    In the online study, participants were assigned to watch a donut mukbang, by Yuka Kinoshita (https://youtu.be/ntMT2y0MgHk, accessed: 2018-10-12). In the in-person study, participants were assigned to watch a hotpot cooking show by the Cat's kitchen (https://youtu.be/EH5Ei-sMP60, accessed: 2018-11-29).

    Other: watch food video 2

  • Placebo comparator
    watch a non-food content video

    In the online study, participants were assigned to watch a silent documentary introducing the Palace Museum by China Central Television (CCTV) (https://youtu.be/hWnm1BQOTZY, accessed: 2018-10-12). In the in-person study, participants were assigned to watch a video introducing Cornell University is used for the non-food content video (https://youtu.be/GuM8vTq0jd4, accessed: 2018-11-29).

    Other: watch a non-food content video

Interventions

  • Otherwatch food video 1

    A 2 minutes video, with food content. The first study used a ramen mukbang here, the second study used a hotpot mukbang.

  • Otherwatch food video 2

    A 2 minutes video, with food content (different content from video 1). The first study used a donut mukbang here, the second study used a hotpot cooking show here.

  • Otherwatch a non-food content video

    a 2 minutes video without food content. The first study used a documentary introducing the forbidden city, the second study used a documentary introducing Cornell University.

06

What researchers measure

Primary outcomes

  1. satiation

    participants evaluate their satiation level on a scale from -3 to 3. -3 means not satisfied at all, 3 means very satsfied.

    Time frame: immediately after the intervention (after watching the video)

  2. disgust

    participants evaluate their disgust level on a scale from -3 to 3. -3 means not disgust at all, 3 means very disgust.

    Time frame: immediately after the intervention (after watching the video)

  3. pre-video desire to eat food

    participants evaluate their desire to eat food on a scale from 0 to 10. 0 means not want to eat food at all, 10 means very want to eat the food.

    Time frame: before watching the video. Evaluating the desire to eat was the first step in the study. After reporting this pre-video desire to eat, participants then watched the video.

  4. post-video desire to eat food

    participants evaluate their desire to eat food on a scale from 0 to 10. 0 means do not want to eat food at all, 10 means very want to eat the food.

    Time frame: immediately after watching the video. After watching the video, participants immediately re-evaluated their desire to eat, which is this post-video desire to eat.

07

Study locations

1 site
  • Cornell University
    Ithaca, New York 14850, United States
08

References and documents

Individual participant data

Plan to share: Undecided

No publications or documents are linked to this record.

09

Updates

Tracking since Sep 25, 2026
No changes since tracking began. The registry record was last updated on Jan 6, 2020, before this site started recording changes on Sep 25, 2026. Its history is on ClinicalTrials.gov ↗
10

Registry details

Key details

Study ID
NCT04212871
Lead sponsor
Cornell University
Responsible party
Sponsor
First posted
Dec 30, 2019
Start date
Jan 12, 2019
Primary completion
Feb 1, 2019
Completion
Apr 1, 2019
Last update
Jan 6, 2020

Oversight

FDA-regulated drug
No
FDA-regulated device
No
View the source record on ClinicalTrials.gov ↗

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