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CompletedNCT03395106Updated Oct 10, 2019

Public Health Messages to Address Vaccine Hesitancy

An interventional study of Parent source and Doctor source in Vaccine Hesitancy, sponsored by University of Manitoba. Completed at 1 site in Canada. Open to participants aged 18 Years and older, including healthy volunteers. Per ClinicalTrials.gov, last updated 2019-10-10.

Sponsored by University of Manitoba · Not applicable, Interventional, and Health services research

Phase
Not applicable
Study type
Interventional
Enrollment
883
Allocation
Randomized
Ages
18 Years and older
Sex
All
01

Study summary

Views on vaccines range from those who are strongly supportive to those who are stridently opposed and will not budge from identity-based core beliefs about vaccines. In between these poles are numerous others who can delay, be reluctant (but still accept), or refuse/accept some vaccines for their children but not others. It is for these vaccine-hesitant parents that constitute the 'middle ground' of this spectrum where the most immediate and productive gains can be made towards enhancing vaccination acceptance and improving uptake. However, navigating this noisy communications environment is difficult, given the array of confusing and conflicting information available from multiple and competing sources. To date, there is no consensus on how best to use communication to respond to vaccine hesitancy. Building on two Canada-wide surveys of parents, the goal of this research is to identify which communication strategies show the greatest impact in reducing parental vaccine hesitancy and improving vaccination intentions.

The specific objectives are to:

  1. Develop and pre-test four variations of news media stories that vary by source (parent versus physician) and content (intuitive versus deliberative);
  2. Examine the impact of vaccine hesitant parents' exposure to vaccine communications that vary in source (parent versus physician) and content (intuitive versus deliberative) on primary (vaccine hesitant attitudes) and secondary (vaccine intentions) outcomes; and
  3. Explore which media story variation may be more effective in improving vaccination attitudes and intentions for different parental decision-making styles (deliberative versus intuitive).
02

Conditions studied

  • Vaccine Hesitancy

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Keywords

  • vaccine
  • public health
03

In context

Vaccination Hesitancy

121 studies on the registry are indexed under Vaccination Hesitancy; 14 are open to participants now.

This study's enrollment of 883 is above the median of 516 across 98 interventional studies indexed under Vaccination Hesitancy.

Browse Vaccination Hesitancy studies →

Lead sponsor

University of Manitoba is the lead sponsor of 555 studies on the registry; 89 are open to participants now.

Of its 12 completed or terminated interventional studies of FDA-regulated products, 5 (42%) have results posted.

Counted across the registry records on this site, refreshed daily.

04

Who can participate

Ages eligible
18 Years and older
Sexes eligible
All
Accepts healthy volunteers
Yes

Go through the criteria one by one — yes, no or not sure — and take the list to your doctor or the study team. Kept in this browser only.

Inclusion criteria

  • Parents over 18 living in Canada with a YOUNGEST child is less than 24 months.

Exclusion criteria

Exclusion Criteria:

  • Parents who have a YOUNGEST child older than 24 months
  • A parent who is pregnant, before the first trimester is complete
05

Study design

Phase
Not applicable
Primary purpose
Health services research
Allocation
Randomized
Intervention model
Parallel assignment
Masking
Single (Outcomes assessor)
Enrollment
883 participants (actual)

Study arms

  • Experimental
    Parent source + intuitive story content

    Behavioral: Parent source · Behavioral: Intuitive content

  • Experimental
    Doctor source + intuitive story content

    Behavioral: Doctor source · Behavioral: Intuitive content

  • Experimental
    Parent source + deliberative content

    Behavioral: Parent source · Behavioral: Deliberative content

  • Experimental
    Doctor source + deliberative content

    Behavioral: Doctor source · Behavioral: Deliberative content

Interventions

  • BehavioralParent source

    Having a parent feature prominently in a news story

  • BehavioralDoctor source

    Having a doctor feature prominently in a news story

  • BehavioralDeliberative content

    News story content includes process of weighing the risks/benefits of vaccinating, the importance of vaccines for community protection, and concludes with a recommendation to vaccinate.

  • BehavioralIntuitive content

    News story content focuses on the consequences of not vaccinating (including vaccine preventable diseases) and the decisional regret.

06

What researchers measure

Primary outcomes

  1. Vaccine Hesitancy

    Parent Attitudes about Childhood Vaccines (PACV). The PACV is a validated 15 question survey on vaccine hesitancy.

    Time frame: Change in baseline measured up to 1 day after content delivery

Secondary outcomes

  1. Intention to Vaccinate

    intention to vaccinate item using a 5 point likert scale ranging from very unlikely to vaccinate to very likely to vaccinate, and see if there is a one-response shift in participant intentions among vaccine hesitant parents.

    Time frame: Change in baseline measured up to 1 day after content delivery

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Study locations

1 site
  • University of Manitoba
    Winnipeg, Manitoba R2M 3Y9, Canada
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References and documents

Publications

  • Pachur T, Spaar, M. Domain-specific preferences for intuition and deliberation in decision making. Journal of Applied Research in Memory and Cognition. 4:303-311, 2015.
  • Opel DJ, Taylor JA, Zhou C, Catz S, Myaing M, Mangione-Smith R. The relationship between parent attitudes about childhood vaccines survey scores and future child immunization status: a validation study. JAMA Pediatr. 2013 Nov;167(11):1065-71. doi: 10.1001/jamapediatrics.2013.2483. PubMed 24061681 ↗

Individual participant data

Plan to share: Undecided

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Timeline

Tracking since Sep 25, 2026
ElapsedEstimatedEstimated, not yet reachedSimilar studies: half by the dot; the band is the middle halfHalf of similar studies reached it by the dot; the band is the middle half, from a quarter to three quarters

Ran from Jul 2018 to primary completion in Nov 2018, 4 months.

Of 82 non-industry interventional studies with no phase under Vaccination Hesitancy, half reached primary completion within 6 months of starting (the median), counting those still running; a quarter within 3 and three quarters within 14. This study's 4 months is below that.

Counting every sponsor, half of 83 studies reached it within 5 months; a quarter within 2 and three quarters within 14.

How these figures are worked out, and which studies are left out of them.

Registered
Dec 12, 2017
First posted
Jan 10, 2018
StartActual
Jul 9, 2018
Primary completionActual
Nov 9, 2018
CompletionActual
Nov 9, 2018
Last update
Oct 10, 2019
What these dates mean
Start.
When the first participant enrolled; while estimated, when the study expects to open to recruitment.
Primary completion.
When the last participant was examined or treated to collect data for the study's main question, its primary outcome. A study that stopped early gives the date its data collection stopped.
Completion.
When the last participant's last visit took place, for every outcome, secondary ones and side effects included: the end of the study. Often later than primary completion, sometimes the same day.
Actual and Est.
Actual means the registry says the date has happened. Est. (estimated) is a date the sponsor plans or expects. It can still move, and the sponsor is expected to change it to actual once it has passed.
No changes since tracking began. The registry record was last updated on Oct 10, 2019, before this site started recording changes on Sep 25, 2026. Its history is on ClinicalTrials.gov ↗
10

Registry details

Key details

Study ID
NCT03395106
Collaborators
Canadian Immunization Research Network
Responsible party
Sponsor
First posted
Jan 10, 2018
Start date
Jul 9, 2018
Primary completion
Nov 9, 2018
Completion
Nov 9, 2018
Last update
Oct 10, 2019

Study contacts

Michelle Driedger, PhD
principal investigator · University of Manitoba

Oversight

Data monitoring committee
No
FDA-regulated drug
No
FDA-regulated device
No
View the source record on ClinicalTrials.gov ↗

Not currently enrolling

This study is completed, as verified in Oct 2019. You cannot join it, but the record below documents what was studied.

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