ClinicalTrials.gg
CompletedNCT03337633Updated Nov 9, 2017

Effects of Restaurant Menu Design on Food Ordering Outcomes

An interventional study of Menu design in Food Preferences, sponsored by University of Alabama at Birmingham. Completed. Open to participants aged 19 Years to 35 Years, including healthy volunteers. Per ClinicalTrials.gov, last updated 2017-11-09.

Sponsored by University of Alabama at Birmingham · Not applicable, Interventional, and Other

From the registry’s dates

  • Registered 3 years 6 months after the study started (first participant enrolled Apr 2014, registered Oct 2017).

Help build ClinicalTrials.gg — short surveys, remote interviews or testing, in your language. Take part →

Phase
Not applicable
Study type
Interventional
Enrollment
61
Allocation
Randomized
Ages
19 Years to 35 Years
Sex
All
01

Study summary

High cognitive load activities can influence energy intake from food. It is unknown how restaurant menu designs may affect patrons in terms of cognitive demand and subsequent ordering of food.Objective: Our objective was to develop and experimentally test menu designs that differ in cognitive load to test the subjective and objective stress measures on food ordering.

Read the detailed description

For the first experiment, a parallel randomized trial of healthy young adults (n= 30) was conducted to compare ordering from one of two menu designs (easy - E, hard - H) developed in a prior pilot study. In the second experiment, restrained eaters were specifically recruited and asked to fast before the experiment to determine the influence of cognitive load of menus on energy ordered (n=31). Galvanic skin response was used as an objective proxy for relative cognitive load, and questionnaires were used to assess perceptions of the menus. The main outcomes were the number of items ordered and total energy of the items ordered (in kilocalories).

02

Conditions studied

  • Food Preferences

Browse trials for

Keywords

  • cognitive load
  • galvanic skin response
  • meal size
  • kilocalories
  • menu design
03

In context

Food Preferences

155 studies on the registry are indexed under Food Preferences; 19 are open to participants now.

This study's enrollment of 61 is below the median of 133 across 121 interventional studies indexed under Food Preferences.

Browse Food Preferences studies →

Lead sponsor

University of Alabama at Birmingham is the lead sponsor of 1,421 studies on the registry; 277 are open to participants now.

Of its 164 completed or terminated interventional studies of FDA-regulated products, 130 (79%) have results posted.

Counted across the registry records on this site, refreshed daily.

04

Who can participate

Ages eligible
19 Years to 35 Years
Sexes eligible
All
Accepts healthy volunteers
Yes

Eligibility criteria

Experiment 1

Inclusion Criteria:

  • Normal vision or corrective lenses
  • Normal hearing or a hearing aid
  • A moderate level of English proficiency or greater
  • Free from current food restrictions

Exclusion Criteria:

  • Unwilling/uninterested in participation
  • Currently taking any β-blocker medications
  • Any serious skin conditions on the hands (because of galvanic skin sensors worn for the protocol)

Experiment 2

Inclusion Criteria:

  • Normal vision or corrective lenses
  • Normal hearing or a hearing aid
  • A moderate level of English proficiency or greater
  • Free from current food restrictions
  • Qualifying as a restrained eater by the Cognitive Restraint scale on the Eating Inventory (score of 6 for men and 10 for women)

Exclusion Criteria:

  • Unwilling/uninterested in participation
  • Currently taking any β-blocker medications
  • Any serious skin conditions on the hands (because of galvanic skin sensors worn for the protocol)
05

Study design

Phase
Not applicable
Primary purpose
Other
Allocation
Randomized
Intervention model
Parallel assignment
Masking
Single (Participant)
Enrollment
61 participants (actual)

Study arms

  • Active comparator
    Experiment 1 Easy

    For the first experiment, subjects in this arm received the "easy" menu during the protocol.

    Behavioral: Menu design

  • Active comparator
    Experiment 1 Hard

    For the first experiment, subjects in this arm received the "hard" menu during the protocol.

    Behavioral: Menu design

  • Active comparator
    Experiment 2 Easy

    For the second experiment, subjects in this arm, who qualified as restrained eaters and were asked to fast for 8 hours overnight, received the "easy" menu during the protocol.

    Behavioral: Menu design

  • Active comparator
    Experiment 2 Hard

    For the second experiment, subjects in this arm, who qualified as restrained eaters and were asked to fast for 8 hours overnight, received the "hard" menu during the protocol.

    Behavioral: Menu design

Interventions

  • BehavioralMenu design

    Participants were given 5 minutes to order a hypothetical meal from the assigned test menu by circling all items they wanted to order.

06

What researchers measure

Primary outcomes

  1. Total Number of Items Ordered

    Total number of items ordered off assigned menu

    Time frame: During the 5-minute menu ordering task

  2. Total Energy of Items ordered

    Total Energy (kcals) of items ordered off assigned menu

    Time frame: During the 5-minute menu ordering task

Secondary outcomes

  1. Subjective ratings of difficulty of using assigned menu to order a meal

    Assessed by NASA Task Load Index questionnaire

    Time frame: Immediately (1 minute) following the 5-minute menu ordering period

  2. Galvanic Skin Response

    An objective proxy for relative cognitive load; this measure has been shown to be positively correlated with psychological stress or cognitive challenge as mediated by sympathetic nervous system activity

    Time frame: During the 5-minute menu ordering task

07

Study locations

No study locations are listed for this record.

08

References and documents

Individual participant data

Plan to share: Yes — Pending approval by the University of Alabama at Birmingham's Institutional Review Board (IRB), which we have received for other studies and anticipate receiving here, we will prepare transportable de-identified raw databases and codebooks, which will contain the raw data used in any paper we publish from the proposed research. We will publically deposit such raw data for access by others without restriction in a public repository such as ICPSR. For any investigator requesting data we have not yet published, we will be glad to provide de-identified data and codebooks to the investigators provided that the proposed use does not conflict with our intentions for use.

Supporting information: Informed consent form, Analytic code

Time frame: Materials will be posted after publication of study results.

Access criteria: Data and supporting materials will be freely available to anyone with access to openICPSR.

No publications or documents are linked to this record.

09

Timeline

Tracking since Sep 25, 2026
ElapsedEstimatedEstimated, not yet reachedSimilar studies: half by the dot; the band is the middle halfHalf of similar studies reached it by the dot; the band is the middle half, from a quarter to three quarters

Ran from Apr 2014 to primary completion in Mar 2015, 11 months.

Of 92 non-industry interventional studies with no phase under Food Preferences, half reached primary completion within 5 months of starting (the median), counting those still running; a quarter within 1 and three quarters within 17. This study's 11 months is above that.

Counting every sponsor, half of 92 studies reached it within 5 months; a quarter within 1 and three quarters within 17.

How these figures are worked out, and which studies are left out of them.

Registered
Oct 18, 2017
First posted
Nov 9, 2017
StartActual
Apr 1, 2014
Primary completionActual
Mar 20, 2015
CompletionActual
Mar 20, 2015
Last update
Nov 9, 2017
What these dates mean
Start.
When the first participant enrolled; while estimated, when the study expects to open to recruitment.
Primary completion.
When the last participant was examined or treated to collect data for the study's main question, its primary outcome. A study that stopped early gives the date its data collection stopped.
Completion.
When the last participant's last visit took place, for every outcome, secondary ones and side effects included: the end of the study. Often later than primary completion, sometimes the same day.
Actual and Est.
Actual means the registry says the date has happened. Est. (estimated) is a date the sponsor plans or expects. It can still move, and the sponsor is expected to change it to actual once it has passed.
No changes since tracking began. The registry record was last updated on Nov 9, 2017, before this site started recording changes on Sep 25, 2026. Its history is on ClinicalTrials.gov ↗
10

Registry details

Key details

Study ID
NCT03337633
Collaborators
Texas Tech University
Responsible party
Kathryn Kaiser (Assistant Professor, University of Alabama at Birmingham) — Principal investigator
First posted
Nov 9, 2017
Start date
Apr 1, 2014
Primary completion
Mar 20, 2015
Completion
Mar 20, 2015
Last update
Nov 9, 2017

Study contacts

Kathryn A Kaiser, PhD
principal investigator · University of Alabama at Birmingham, Asst. Professor, Dept of Health Behavior

Oversight

Data monitoring committee
No
FDA-regulated drug
No
FDA-regulated device
No
View the source record on ClinicalTrials.gov ↗

Not currently enrolling

This study is completed, as verified in Nov 2017. You cannot join it, but the record below documents what was studied.

Follow this study

Get an email when the registry record changes — status, dates, results — or when someone posts here.

Sign in to follow

Discussion

Questions and observations about this study, from anyone following it. Not medical advice, and not a channel to the study team — their contact details are on the registry record.

Sign in to join the discussion. Reading takes no account; posting does. You choose a display name, and a pseudonym is the default.

Nothing here yet. If you are running this trial, taking part in it, or weighing whether to, this is the place to say so.

Start the discussion