An interventional study of Mammography direct mail coupled with a financial incentive and Usual care in Colorectal Cancer and Breast Cancer, sponsored by Minnesota Department of Health. Completed at 1 site in United States. Open to participants aged 50 Years to 74 Years. Per ClinicalTrials.gov, last updated 2017-09-11.
Sponsored by Minnesota Department of Health · Not applicable, Interventional, and Health services research
This study evaluates the effectiveness of persuasive direct mail materials coupled with an incentive for increasing breast and colorectal cancer screening among people enrolled in Medicaid. Half of age- and gender-appropriate enrollees received this intervention; the other half received the same intervention 15 months later
This trial was conducted between April 2014 and July 2015 and implemented through Sage, the National Breast and Cervical Cancer Early Detection Program (NBCCEDP) in Minnesota and housed within the Minnesota Department of Health (MDH). The target population was all Minnesota Medicaid recipients ages 50-74 overdue for breast cancer and colorectal cancer screening. Claims data, obtained from MDHS, were used to determine patient characteristics and outcomes. Individuals who were not enrolled in Medicaid, who were not overdue for BC or CRC screening, or who were not in the 50-74 age range were excluded prior to analysis.
To determine the efficacy of the interventions we used a two group posttest-only randomized design with all eligible MA beneficiaries randomly assigned to one of two groups: Direct Mail plus Incentive (with patient navigation) versus usual care.
The primary outcomes were completion of mammography or colonoscopy within 12 weeks after implementation of the intervention. Current Procedural Technology (CPT) codes from Medicaid claims data were used to determine if an individual had received either mammography or colonoscopy. Specific CPT codes used for mammography were conventional mammography (77055-77057), digital mammography (G0202, G0204, G0206), and computer-aided detection mammography (77051, 77052). CPT codes used for colonoscopy were G0105, G0121, 45378, and 45380-45385. Mammography and colonoscopy outcomes were measured dichotomously. Outcomes were based on the presence of screening mammography and colonoscopy claims occurring for 10 weeks after the first mailings.
The mammography and colonoscopy interventions were examined separately. Across treatment and control, study sample characteristics were compared and absolute differences were assessed using t-test and χ2 statistics. Main outcome analyses consisted of logistic regression to compute odds ratios for receiving mammography or colonoscopy and for covariate adjustment. Two separate logistic regression models were examined for both mammography and colonoscopy interventions: (1) a bivariate model that examined treatment versus control, and 2) a multivariate model that adjusted for covariates. All analyses were conducted using Stata, version 13.
Some individuals lost Medicaid coverage on a monthly basis during the study period, and others had inaccurate mailing addresses (\< 2% of each study sample). Therefore not everyone received the treatment as intended, and individuals that received the intervention may not have had Medicaid claims available post-intervention. Our outcome analyses were intent-to-treat analyses that included all individuals randomized to treatment or control groups at initiation of intervention regardless of whether they lost coverage post-randomization or if they had an inaccurate mailing address.
Exclusion Criteria:
Mammography direct mail coupled with a financial incentive
Behavioral: Mammography direct mail coupled with a financial incentive
Usual care (for 15 months); Mammography direct mail coupled with financial incentive (after 15 months)
Behavioral: Mammography direct mail coupled with a financial incentive · Behavioral: Usual care
Colonoscopy direct mail coupled with a financial incentive
Behavioral: Colonoscopy direct mail coupled with a financial incentive
Usual care (for 15 months); Colonoscopy direct mail coupled with financial incentive (after 15 months)
Behavioral: Usual care · Behavioral: Colonoscopy direct mail coupled with a financial incentive
The intervention groups received innovative and persuasive direct mail materials coupled with an incentive for using their Medicaid benefit to get screened.
Group received usual care, and direct mail 15 months after treatment group received intervention.
The intervention groups received innovative and persuasive direct mail materials coupled with an incentive for using their Medicaid benefit to get screened.
screening mammography or colonoscopy
Evidence of a mammogram received after implementation of the intervention, based on presence of CPT codes in Medicaid claims data set.
Time frame: Within 12 weeks of first mailing
Plan to share: No
No publications or documents are linked to this record.
This study is completed, as verified in Sep 2017. You cannot join it, but the record below documents what was studied.
Get an email when the registry record changes — status, dates, results — or when someone posts here.
Sign in to followQuestions and observations about this study, from anyone following it. Not medical advice, and not a channel to the study team — their contact details are on the registry record.
Sign in to join the discussion. Reading takes no account; posting does. You choose a display name, and a pseudonym is the default.
Nothing here yet. If you are running this trial, taking part in it, or weighing whether to, this is the place to say so.
Minnesota Department of Health