An interventional study of SMI + I and SMI in Drinking Behavior and Risky Drinking, sponsored by University of Michigan. Completed at 1 site in United States. Open to participants aged 16 Years to 24 Years. Per ClinicalTrials.gov, last updated 2024-07-05.
Sponsored by University of Michigan · Not applicable, Interventional, and Health services research
Social media provides frequent interaction with online social networks, increasing exposure to peer influences, which could affect alcohol use in negative or positive ways. The proposed study will recruit adolescents and emerging adults using social media ads, and conduct online screening, enrolling 975 risky drinkers in a randomized controlled trial comparing three conditions: 8-week Social Media Intervention + Incentives, 8-week Social Media Intervention Only, and an e-news attention control condition. These innovative design features will provide the critical next step in harnessing social media to reduce alcohol misuse, which could have enormous public health impact by altering the alcohol use trajectories of youth.
The proposed study will recruit adolescents and emerging adults (ages 16-24) using social media ads and conduct online screening, enrolling 975 risky drinkers (i.e., using AUDIT-C screener) in a randomized controlled trial (RCT) comparing three conditions: 1) Social Media Intervention + Incentives (n=325), 2) Social Media Intervention Only (n=325), and 3) Attention Control E-News condition (n=325), with post baseline follow-up assessments at 3, 6, and 12 months. Interventions will include access for 8 weeks to unique, secret group pages facilitated by e-coaches (supervised by therapists), with dynamic content emphasizing reducing alcohol use/misuse as well as concomitant risk behaviors (other drug use based on co-ingestion and common motives for use).
Individuals will be eligible to participate if they are between the ages of 16 and 24 years and they have a Facebook account. Additionally, individuals will be eligible if they:
Have a Past 3-month AUDIT-C score (see below) indicating that they meet criteria for at-risk drinking/alcohol misuse.
Exclusion Criteria:
A Social Media + Incentives (SMI + I) condition
Behavioral: SMI + I
A Social Media Intervention (SMI) condition
Behavioral: SMI
An Attention-Control E-News (CONTROL) condition
This 8-week social media based intervention consists of e-coaches delivering positive content to facilitate peer interaction. Participants will earn incentives for interaction during the intervention (8 weeks).
Also known as: Social Media Intervention + Incentives
This 8-week social media based intervention consists of e-coaches delivering positive content to facilitate peer interaction. This group will NOT receive incentives for their participation in the secret group.
Also known as: Social Media Intervention
Change in Alcohol Consumption
30-day Timeline Follow-Back (TLFB) will be used to assess alcohol consumption, binge drinking, quantity, and frequency of use.
Time frame: 3-, 6-, and 12- months post baseline
Change in Alcohol Related Consequences
Alcohol related consequences will be measured using the Young Adult Alcohol Consequences Questionnaire (YAACQ).
Time frame: 3-, 6-, and 12- months post baseline
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Plan to share: No
This study is completed, as verified in Jul 2024. You cannot join it, but the record below documents what was studied.
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University of Michigan