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RecruitingNCT07776938Updated Sep 14, 2026

Testing the Abuse Liability of Hyper-palatable Foods

An interventional study of Full Dose HPF and Modified Dose- No Fat in Hyperpalatable Foods and Abuse Liability, sponsored by University of Kansas. Recruiting at 1 site in United States. Open to participants aged 18 Years and older, including healthy volunteers. Per ClinicalTrials.gov, last updated 2026-09-14.

Sponsored by University of Kansas · Not applicable, Interventional, and Basic science

From the registry’s dates

  • Started Sep 2026; still recruiting 2 months later.
Phase
Not applicable
Study type
Interventional
Enrollment
168
Allocation
Randomized
Ages
18 Years and older
Sex
All
01

Study summary

The study will conduct a laboratory study designed to evaluate the rewarding and addictive properties of hyper-palatable foods (HPF), using potato chips as the food stimulus/sample HPF.

Read the detailed description

A within-subjects, double-blind, randomized crossover design will be used to test the abuse liability of a commonly consumed hyper-palatable food (HPF; potato chips) in controlled laboratory conditions, compared to a negative (non-HPF) control and modified doses (Aim 1). In alignment with FDA requirements, the study will randomize participants to complete four study sessions in one of four mixed orders to counterbalance the ordering of food stimuli across participants. One food will be assessed per session. Abuse liability tests will consist of an acute dose effects comparison to evaluate differences in acute rewarding effects, and a test of HPF reinforcing effects via a self-administration task and behavioral economic food purchase task. Participants will be community members who report high dietary intake of potato chips (HPF stimulus in the study), and do not have substance use disorder or eating disorders, which may present confounds.

02

Conditions studied

  • Hyperpalatable Foods
  • Abuse Liability

Keywords

  • hyperpalatable foods
  • abuse liability
  • laboratory
03

In context

Lead sponsor

University of Kansas is the lead sponsor of 81 studies on the registry; 8 are open to participants now.

Counted across the registry records on this site, refreshed daily.

04

Who can participate

Ages eligible
18 Years and older
Sexes eligible
All
Accepts healthy volunteers
Yes

Go through the criteria one by one — yes, no or not sure — and take the list to your doctor or the study team. Kept in this browser only.

Inclusion criteria

  • Adults 18+ years old
  • High dietary intake of regular potato chips (HPF stimulus in the study), identified as >=3 times per week via a standard dietary history questionnaire
  • Like potato chips, the study-provided food (rating of >6 out of 10 on visual analogue scale) and willing to consume them in the lab.

Exclusion criteria

Exclusion Criteria:

  • Currently prescribed medications for weight loss (e.g., Ozempic), attention deficit hyperactivity disorder, substance use disorder, or binge eating disorder
  • Substance use disorder diagnosis in the past year (self-reported) or substantial consequences from substance use in the past year (score on Drug Abuse Screening Test-10 of 6 or higher)
  • Eating disorder diagnosis in the past year
  • Bariatric surgery in the past year
  • Dietary allergies or restrictions to gluten
  • Dietary allergies or restrictions to root vegetables
  • Currently participating in a weight management treatment program or engaging in dietary modification to induce weight loss
  • Trying to cut down on HPF intake
  • Diagnosed smell or taste dysfunction
  • Currently pregnant
  • Diagnosed cognitive impairment (self-reported)
05

Study design

Phase
Not applicable
Primary purpose
Basic science
Allocation
Randomized
Intervention model
Crossover assignment
Masking
Double (Participant, Investigator)
Enrollment
168 participants (estimated)

Study arms

  • Other
    Sequence 1: Full Dose HPF → Modified Dose- No Fat → Modified Dose No Sodium → Negative Control

    Participants receive Full Dose HPF chip at Visit 1, Modified Dose- No Fat chip at Visit 2, Modified Dose- No Sodium chip at Visit 3, and Negative Control chip at Visit 4.

    Other: Full Dose HPF · Other: Modified Dose- No Fat · Other: Modified Dose- No Sodium · Other: Jicama Root Vegetable Chip- Negative Control

  • Other
    Sequence 2: Modified Dose- No Fat → Modified Dose- No Sodium → Negative Control → Full Dose HPF

    Participants receive Modified Dose- No Fat chip at Visit 1, Modified Dose- No Sodium chip at Visit 2, Negative Control chip at Visit 3, and Full Dose HPF chip at Visit 4.

    Other: Full Dose HPF · Other: Modified Dose- No Fat · Other: Modified Dose- No Sodium · Other: Jicama Root Vegetable Chip- Negative Control

  • Other
    Sequence 3: Modified Dose- No Sodium → Negative Control → Full Dose HPF → Modified Dose- No Fat

    Participants receive Modified No Salt chip at Visit 1, Negative Control chip at Visit 2, Full Dose HPF chip at Visit 3, and Modified No Fat chip at Visit 4.

    Other: Full Dose HPF · Other: Modified Dose- No Fat · Other: Modified Dose- No Sodium · Other: Jicama Root Vegetable Chip- Negative Control

  • Other
    Sequence 4: Negative Control → Full Dose HPF → Modified Dose- No Fat → Modified Dose- No Sodium

    Participants receive Negative Control chip at Visit 1, Full Dose HPF chip at Visit 2, Modified No Fat chip at Visit 3, and Modified No Salt chip at Visit 4.

    Other: Full Dose HPF · Other: Modified Dose- No Fat · Other: Modified Dose- No Sodium · Other: Jicama Root Vegetable Chip- Negative Control

Interventions

  • OtherFull Dose HPF

    This food stimulus is a regular, fried potato chip (with no modifications), considered the full dose hyper-palatable food stimulus. The nutrient characteristics are as followed (per 7 grams): 40kcal calories, 2.5g fat, 35mg sodium, 3.8g carbs.

  • OtherModified Dose- No Fat

    The food stimulus is a baked/"air fried" potato chip with sodium. Thus, the stimulus will have almost no fat. The nutrient characteristics are as followed (per 7 grams): 34kcal calories, 0.9g fat, 37mg sodium, 4.0g carbs.

  • OtherModified Dose- No Sodium

    The food stimulus will be a fried potato chip, unsalted. The nutrient characteristics are as followed (per 7 grams): 38kcal calories, 2.5g fat, 0.6mg sodium, 3.8g carbs

  • OtherJicama Root Vegetable Chip- Negative Control

    The food stimulus is a baked/"air fried" Jicama root vegetable chip which will serve as the negative control with no sodium, fat, and lower carbohydrates. The nutrient characteristics are as followed (per 7 grams): 20kcal calories, 0g fat, 0.1g sodium, 0.7g carbs.

06

What researchers measure

Primary outcomes

  1. Subjective effect measure: food stimulus liking

    During the acute dose effects comparison, participants will rate on a visual analogue scale (0-100) how much they like the food stimulus they tasted

    Time frame: Baseline, at each visit

  2. Subjective effect measure: food stimulus wanting/desire

    During the acute dose effects comparison, participants will rate on a visual analogue scale (0-100) how much they desire more of the food stimulus they tasted.

    Time frame: Baseline, at each visit

  3. Subjective effect measure: food stimulus craving

    During the acute dose effects comparison, participants will rate on a visual analogue scale (0-100) how much they crave the food stimulus they tasted.

    Time frame: Baseline, at each visit

  4. Subjective effect measure: food stimulus likelihood to use again

    During the acute dose effects comparison, participants will rate on a visual analogue scale (0-100) how likely they would be to use the food stimulus they tasted again in the future.

    Time frame: Baseline, at each visit

  5. Demand elasticity value of the food stimulus

    Primary outcome of the Food Purchase Task, which characterizes sensitivity to the cost of a food stimulus with escalations in price.

    Time frame: Baseline, at each visit

  6. Breakpoint value in self-administration task

    Highest schedule completed to earn a food stimulus reward during the self-administration task

    Time frame: Baseline, at each visit

Secondary outcomes

  1. Subjective effect measure: food stimulus flavor intensity

    During the acute dose effects comparison, participants will rate on a visual analogue scale (0-100) how intense the flavor of the food stimulus is that they tasted.

    Time frame: Baseline, at each visit

  2. Subjective effect measure: food stimulus relaxation

    During the acute dose effects comparison, participants will rate on a visual analogue scale (0-100) how relaxed they felt from the food stimulus they tasted.

    Time frame: Baseline, at each visit

07

Study locations

1 of 1 sites recruiting
  • Dole Human Development Center
    Lawrence, Kansas 66049, United States
    Recruiting
08

References and documents

Publications

  • Fazzino TL, Stratton MS, Lange M, Gearhardt AN, Tidey JW. Regulatory science methods can test the addictive properties of foods: A proof-of-concept pilot study. Exp Clin Psychopharmacol. 2026 Jun;34(3):295-304. doi: 10.1037/pha0000818. Epub 2026 Apr 30. PubMed 42060408 ↗

Individual participant data

Plan to share: Yes — Participant-level data will be shared with National Addiction \& Health Data Archive Program (NAHDAP).

Supporting information: Study protocol, Statistical analysis plan, Analytic code

Time frame: When the main outcomes are published (anticipated 2031)

Access criteria: Study data will be housed at NIH's National Data Archive. Other study details will be posted on the study's clinicaltrials.gov site.

09

Updates

Tracking since Sep 25, 2026
No changes since tracking began. The registry record was last updated on Sep 14, 2026, before this site started recording changes on Sep 25, 2026. Its history is on ClinicalTrials.gov ↗
10

Registry details

Key details

Study ID
NCT07776938
Lead sponsor
University of Kansas
Responsible party
Sponsor
First posted
Aug 20, 2026
Start date
Sep 8, 2026
Primary completion
Nov 2030 (estimated)
Completion
Jan 30, 2031 (estimated)
Last update
Sep 14, 2026

Study contacts

Tera Fazzino, Doctorate
Contact
tfazzino@ku.edu
785-864-0062
Cash Petree, B.S.
Contact
cashpetree@ku.edu
615-999-5677

Oversight

Data monitoring committee
No
FDA-regulated drug
No
FDA-regulated device
No
View the source record on ClinicalTrials.gov ↗

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