CClinicalTrials.gg
CompletedNCT04287296Updated Feb 23, 2021

A 12-week Feasibility Trial of a Mental Health Breakfast Show Wakey

An interventional study of Wakey! in Mental Wellbeing, sponsored by Method X Studios Ltd. Completed at 1 site in United Kingdom. Open to participants aged 18 Years and older, including healthy volunteers. Per ClinicalTrials.gov, last updated 2021-02-23.

Sponsored by Method X Studios Ltd · Not applicable, Interventional, and Prevention

Phase
Not applicable
Study type
Interventional
Enrollment
3,993
Allocation
Not applicable
Ages
18 Years and older
Sex
All
01

Study summary

The aim of Wakey! is to increase access to wellbeing support to lower socio-economic groups who have traditionally been excluded from the design and evaluation of digital mental health interventions. This feasibility study is designed to explore engagement, initial efficacy and experience of using Wakey! in the underserved populations in the United Kingdom. This will be used to further adapt and refine the intervention, so it is appealing and effective in the target populations.

Read the detailed description

Mental health conditions are a considerable burden for patients and health services and have been shown to have social patterning in severity and incidence. Children and adults living in the lowest 20% income bracket are two to three times more likely to develop a mental health condition than those people living in the top 20% bracket. Unemployment, working in jobs with low pay and insecure work have been found to be detrimental to mental health. Mental health services are struggling to cope with demands on services, and unequal access to support is further exacerbating health inequalities.

Digital interventions have been proposed as a solution to address the high demand for mental health support in the context of the crisis in healthcare services. These interventions provide the potential to reduce health disparities, by providing personalised low-cost infinitely reusable resource that can increase access to health interventions. However, these interventions may increase inequity, where access and usability for disadvantaged groups remain barriers. To ensure health inequalities are not further exacerbated, there is a need to develop digital interventions that are appealing and accessible those from lower socioeconomic groups. These are social groups that currently look to entertainment to regulate difficult emotions and for education.

An initial pilot of the 9-minute show was trialled in the United Kingdom with a lower socio-economic group and was well received. The app was advertised through the companies that partner with Lost In TV Audience Services, who has a database of 450,000 people. In the initial pilot 43,000 people opened the email about the app. The live morning breakfast show that ran for two weeks was used by 450 participants. The findings were that 50% watched all 10 shows, 65% said that would download the app "today", 70% said it was easier to get out of bed, 53% saw an increase in life satisfaction, and 67% reported an increase in self-efficacy.

The primary objectives of the feasibility study are:

  • To assess how many people download the app in the target population
  • To assess participant's engagement with the app over the 12-week trial period

The secondary objectives are:

  • To explore efficacy data on Office for National Statistics well-being outcomes, sleep and self-efficacy outcomes and to see if there are any changes throughout the trial
  • To explore, quantitatively and qualitatively, participants' experiences of using Wakey!
02

Conditions studied

  • Mental Wellbeing

Keywords

  • mental health
  • mental wellbeing
  • wellbeing
  • edutainment
  • brekfast show
  • feasibility study
03

In context

Lead sponsor

This is the only study on the registry with Method X Studios Ltd as lead sponsor.

Counted across the registry records on this site, refreshed daily.

04

Who can participate

Ages eligible
18 Years and older
Sexes eligible
All
Accepts healthy volunteers
Yes

Eligibility criteria

Inclusion Criteria:

  • App users who are at least 18 years old.
05

Study design

Phase
Not applicable
Primary purpose
Prevention
Allocation
Not applicable
Intervention model
Single group
Masking
None (open label)
Enrollment
3,993 participants (actual)

Study arms

  • Experimental
    App users

    The app users who are at least 18 years old.

    Behavioral: Wakey!

Interventions

  • BehavioralWakey!

    Everyone who has downloaded the app will receive a 9-minute morning show as an alternative to an alarm clock every Mon-Fri for 12 weeks. The show is presented by a cast of presenters who appeal to the target demographic. The intervention content is theory and evidence led, drawing on approaches from cognitive and third-wave psychotherapies, positive psychology interventions (such as those based on resilience training and growth mindset), and lifestyle mental health interventions. Additional content will be provided on the app to support the theory and techniques that are covered in the show. Fun content will also be posted in an ad-hoc manner that complement the shows or relate to cultural dates and aim to increase engagement. Wakey! will avoid any polarising topics such as politics, religion and folk science. There are several features beside the show itself: a moderated live chat between 6-9AM, feedback for users (e.g. how many days they have seen the show, current energy levels).

06

What researchers measure

Primary outcomes

  1. Overall engagement

    Number of episodes (livestream/archived) watched over the 12-week period.

    Time frame: 12 weeks; collected daily (not on weekends) throughout the trial

Secondary outcomes

  1. Change in personal well-being

    UK's national personal well-being measures (used in the Annual Population Survey) about life satisfaction, feeling the things done in life are worthwhile, happiness and anxiety. The participants are asked to rate the four domains on a scale of 0 ("not at all") to 10 ("completely"). Higher scores indicate higher perception of wellbeing (except for anxiety, where higher scores indicate higher level of anxiety).

    Time frame: 12 weeks; baseline, then weekly follow-ups until the end of the trial

  2. Change in the ease of getting up in the morning

    The participants are asked to rate how easy it was to get up this morning on a scale of 0 ("not at all") to 10 ("completely").

    Time frame: 12 weeks; baseline, then weekly follow-ups until the end of the trial; as a daily question from Mon-Fri during the trial

  3. Change in self-efficacy

    The participants are asked to assess to what extent they agree with the statement "I can successfully overcome life's daily challenges". The answers include: strongly agree (1), agree (2), neither agree or disagree (3), disagree (4), strongly disagree (5). Higher scores indicate lower self-efficacy.

    Time frame: 12 weeks; baseline, then weekly follow-ups until the end of the trial

  4. Entertainment value of the episode

    The participants are asked to rate how entertaining did they find the current episode on a scale of 0 ("not at all") to 10 ("completely").

    Time frame: 12 weeks; daily question from Mon-Fri during the trial

07

Study locations

1 site
  • Method X Studios
    Sheffield, United Kingdom
08

References and documents

Publications

  • Oeren M, Jordan I, Coughlin D, Turnbull S. Improving Access to Behavioral Strategies to Improve Mental Well-being With an Entertaining Breakfast Show App: Feasibility Evaluation Study. JMIR Form Res. 2022 Mar 23;6(3):e25715. doi: 10.2196/25715. PubMed 35319468 ↗

Individual participant data

Plan to share: No

09

Updates

Tracking since Sep 25, 2026
No changes since tracking began. The registry record was last updated on Feb 23, 2021, before this site started recording changes on Sep 25, 2026. Its history is on ClinicalTrials.gov ↗
10

Registry details

Key details

Study ID
NCT04287296
Lead sponsor
Method X Studios Ltd
Collaborators
Guy's and St. Thomas' Charity
Responsible party
Sponsor
First posted
Feb 27, 2020
Start date
Jan 20, 2020
Primary completion
Apr 10, 2020
Completion
May 21, 2020
Last update
Feb 23, 2021

Oversight

Data monitoring committee
No
FDA-regulated drug
No
FDA-regulated device
No
View the source record on ClinicalTrials.gov ↗

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This study is completed, as verified in Feb 2021. You cannot join it, but the record below documents what was studied.

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