An interventional study of WIC support + home-based individual support + Breastfeeding Incentives (SC+BFI) and WIC support + home-based individual support (SC) in Breastfeeding Duration, sponsored by Philadelphia College of Osteopathic Medicine. Completed at 2 sites in United States. Open to female participants aged 18 Years to 44 Years, including healthy volunteers. Per ClinicalTrials.gov, last updated 2026-08-20.
Sponsored by Philadelphia College of Osteopathic Medicine · Not applicable, Interventional, and Treatment
This behavioral intervention trial will test whether a standard care breastfeeding intervention from the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) program plus monthly financial incentives contingent on observed breastfeeding will improve breastfeeding duration among low-income mothers compared to a standard (WIC) care control. Investigators hypothesize that the standard care plus monthly contingent financial incentives intervention will promote longer breastfeeding duration, fewer infant health issues, and greater healthcare cost savings than the standard care (control) intervention.
Low-income racial/ethnic-minority women have greater challenges with breastfeeding uptake and duration than the general population, resulting in an average breastfeeding duration of four months. This duration is substantially shorter than evidence-based recommendations by the American Academy of Pediatrics to exclusively breastfeed for six months in addition to continued breastfeeding through the first year. Insufficient duration of any breastfeeding is related to multiple maternal and child health problems and increases in breastfeeding duration could be cost saving medically and societally.
Even though breastfeeding counseling and peer support have been effective in prolonging breastfeeding duration in the general maternal population, the effect has not been as strong for WIC-eligible (Special Supplemental Nutrition Program for Women, Infants, and Children (WIC)), low-income mothers. Examining novel adjunctive intervention components that could enhance standard WIC counseling and support is warranted. We tested an incentive-based intervention among low-income Puerto Rican mothers in a pilot study. Results suggested strong potential for efficacy of monthly financial incentives contingent on observed breastfeeding for 6 months combined with WIC usual care, compared to WIC usual care only.
The current, full-scale randomized trial will test the efficacy and generalizability of the 6-month incentive-based approach to increase breastfeeding duration in WIC-eligible mothers through 12 months. The aims of the study are guided by the mission of NICHD's Pregnancy and Perinatology Branch to improve the long-term maternal and infant health of low-income populations via encouraging breastfeeding in the translational research context.
This study is a 2-group, multi-site, parallel randomized controlled trial. The study will be conducted in two regional sites with high concentrations of low-income racial/ethnic minority mothers, Philadelphia, PA and Newark, DE. Participants (n=168) include WIC-eligible mothers who will be allocated into one of the two study groups: (1) A Standard Care Control (SC) group consisting of breastfeeding support through WIC, with home-based individual support, or (2) Standard Care plus Incentives contingent on demonstrating successful breastfeeding (SC+BFI).
Participants randomized into SC will receive standard breastfeeding services from WIC plus monthly home visits that facilitate navigation to as-needed resources and referrals to services that support breastfeeding and problem solving. Participants randomized into SC+BFI will receive the same WIC services and monthly home visits as the SC group, with addition of financial incentives following each home visit that are contingent on observed breastfeeding.
Philadelphia College of Osteopathic Medicine is the lead sponsor of 8 studies on the registry; 1 is open to participants now.
Counted across the registry records on this site, refreshed daily.
Exclusion Criteria:
Participants randomized into SC+BFI will receive the same services as the Standard Care Control (SC) group (standard breastfeeding services from Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) plus monthly home visits that facilitate navigation to as-needed resources and referrals to services that support breastfeeding and problem solving) plus financial incentives contingent on observed breastfeeding.
Behavioral: WIC support + home-based individual support + Breastfeeding Incentives (SC+BFI)
Participants randomized into Standard Care (SC) will receive standard breastfeeding services from Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) plus monthly home visits that facilitate navigation to as-needed resources and referrals to services that support breastfeeding and problem solving.
Behavioral: WIC support + home-based individual support (SC)
Participants randomized into SC+BFI will receive the same services as the Standard Care Control (SC) group (standard breastfeeding services from Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) plus monthly home visits that facilitate navigation to as-needed resources and referrals to services that support breastfeeding and problem solving) plus financial incentives (Breastfeeding Incentives, BFI) contingent on observed breastfeeding.
Participants randomized into SC will receive standard breastfeeding services from Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) plus monthly home visits that facilitate navigation to as-needed resources and referrals to services that support breastfeeding and problem solving.
Number of Participants Breastfeeding Their Infants at 1 Month
Identify breastfeeding behavior via standardized observational method: Identifying audible swallowing, regular suck/swallow/breathe pattern, or visible milk in the infant's mouth.
Time frame: 1 month
Number of Participants Breastfeeding Their Infants at 3 Months
Identify breastfeeding behavior via standardized observational method: Identifying audible swallowing, regular suck/swallow/breathe pattern, or visible milk in the infant's mouth.
Time frame: 3 months
Number of Participants Breastfeeding Their Infants at 6 Months
Identify breastfeeding behavior via standardized observational method: Identifying audible swallowing, regular suck/swallow/breathe pattern, or visible milk in the infant's mouth.
Time frame: 6 months
Number of Participants Breastfeeding Their Infants at 9 Months
Identify breastfeeding behavior via standardized observational method: Identifying audible swallowing, regular suck/swallow/breathe pattern, or visible milk in the infant's mouth.
Time frame: 9 months
Number of Participants Breastfeeding Their Infants at 12 Months
Identify breastfeeding behavior via standardized observational method: Identifying audible swallowing, regular suck/swallow/breathe pattern, or visible milk in the infant's mouth.
Time frame: 12 months
Infant Weight
Measured with a portable digital infant scale.
Time frame: 3 months
Infant Weight
Measured with a portable digital infant scale.
Time frame: 6 months
Infant Weight
Measured with a portable digital infant scale.
Time frame: 9 months
Infant Weight
Measured with a portable digital infant scale.
Time frame: 12 months
Infant Weight
Measured with a portable digital infant scale.
Time frame: 1 month
| Milestone | WIC Support + Home-based Individual Support + Breastfeeding Incentives (SC+BFI) | Standard Care as WIC Support + Home-based Individual Support (SC) |
|---|---|---|
| Started | 85 | 83 |
| Completed | 68 | 65 |
| Not completed | 17 | 18 |
| Withdrew: Lost to follow-up | 13 | 8 |
| Withdrew: Withdrawal by subject | 4 | 10 |
Identify breastfeeding behavior via standardized observational method: Identifying audible swallowing, regular suck/swallow/breathe pattern, or visible milk in the infant's mouth.
| Participants | WIC Support + Home-based Individual Support + Breastfeeding Incentives (SC+BFI) | Standard Care as WIC Support + Home-based Individual Support (SC) |
|---|---|---|
| Number of Participants Breastfeeding Their Infants at 1 Month | 85 | 78 |
Identify breastfeeding behavior via standardized observational method: Identifying audible swallowing, regular suck/swallow/breathe pattern, or visible milk in the infant's mouth.
| Participants | WIC Support + Home-based Individual Support + Breastfeeding Incentives (SC + BFI) | Standard Care as WIC Support + Home-based Individual Support (SC) |
|---|---|---|
| Number of Participants Breastfeeding Their Infants at 3 Months | 65 | 61 |
Identify breastfeeding behavior via standardized observational method: Identifying audible swallowing, regular suck/swallow/breathe pattern, or visible milk in the infant's mouth.
| Participants | WIC Support + Home-based Individual Support + Breastfeeding Incentives (SC + BFI) | Standard Care as WIC Support + Home-based Individual Support (SC) |
|---|---|---|
| Number of Participants Breastfeeding Their Infants at 6 Months | 45 | 35 |
Identify breastfeeding behavior via standardized observational method: Identifying audible swallowing, regular suck/swallow/breathe pattern, or visible milk in the infant's mouth.
| Participants | WIC Support + Home-based Individual Support + Breastfeeding Incentives (SC + BFI) | Standard Care as WIC Support + Home-based Individual Support (SC) |
|---|---|---|
| Number of Participants Breastfeeding Their Infants at 9 Months | 38 | 30 |
Identify breastfeeding behavior via standardized observational method: Identifying audible swallowing, regular suck/swallow/breathe pattern, or visible milk in the infant's mouth.
| Participants | WIC Support + Home-based Individual Support + Breastfeeding Incentives (SC + BFI) | Standard Care as WIC Support + Home-based Individual Support (SC) |
|---|---|---|
| Number of Participants Breastfeeding Their Infants at 12 Months | 26 | 20 |
Measured with a portable digital infant scale.
| grams | WIC Support + Home-based Individual Support + Breastfeeding Incentives (SC + BFI) | Standard Care as WIC Support + Home-based Individual Support (SC) |
|---|---|---|
| Infant Weight | 6199 ± 1003 | 5921 ± 886 |
Measured with a portable digital infant scale.
| grams | WIC Support + Home-based Individual Support + Breastfeeding Incentives (SC + BFI) | Standard Care as WIC Support + Home-based Individual Support (SC) |
|---|---|---|
| Infant Weight | 8099 ± 1355 | 7943 ± 1136 |
Measured with a portable digital infant scale.
| grams | WIC Support + Home-based Individual Support + Breastfeeding Incentives (SC + BFI) | Standard Care as WIC Support + Home-based Individual Support (SC) |
|---|---|---|
| Infant Weight | 9310 ± 1591 | 8948 ± 1151 |
Measured with a portable digital infant scale.
| grams | WIC Support + Home-based Individual Support + Breastfeeding Incentives (SC + BFI) | Standard Care as WIC Support + Home-based Individual Support (SC) |
|---|---|---|
| Infant Weight | 10101 ± 1700 | 10018 ± 1422 |
Measured with a portable digital infant scale.
| grams | WIC Support + Home-based Individual Support + Breastfeeding Incentives (SC + BFI) | Standard Care as WIC Support + Home-based Individual Support (SC) |
|---|---|---|
| Infant Weight | 4090 ± 687 | 4241 ± 711 |
Collected over 12 months per participant. Non-serious events are listed at a 0% frequency threshold.
| Group | Deaths | Serious | Other |
|---|---|---|---|
| WIC Support + Home-based Individual Support + Breastfeeding Incentives (SC+BFI) | 0/85 (0%) | 0/85 (0%) | 19/85 (22.4%) |
| Standard Care as WIC Support + Home-based Individual Support (SC) | 0/83 (0%) | 5/83 (6%) | 26/83 (31.3%) |
| Event | WIC Support + Home-based Individual Support + Breastfeeding Incentives (SC+BFI) | Standard Care as WIC Support + Home-based Individual Support (SC) |
|---|---|---|
| Hospitailzation of participantInjury, poisoning and procedural complications | 0/85 | 2/83 |
| Hospitalization of infantInfections and infestations | 0/85 | 2/83 |
| Infant deathGeneral disorders | 0/85 | 1/83 |
| Event | WIC Support + Home-based Individual Support + Breastfeeding Incentives (SC+BFI) | Standard Care as WIC Support + Home-based Individual Support (SC) |
|---|---|---|
| DepressionPsychiatric disorders | 6/85 | 12/83 |
| COVID infectionInfections and infestations | 0/85 | 6/83 |
| Family death or separationSocial circumstances | 4/85 | 0/83 |
| Domestic abusePsychiatric disorders | 3/85 | 2/83 |
| HomelessnessPregnancy, puerperium and perinatal conditions | 0/85 | 2/83 |
| MiscarriagePregnancy, puerperium and perinatal conditions | 1/85 | 2/83 |
| ER visitInfections and infestations | 2/85 | 1/83 |
| Breast cancer or breast issueReproductive system and breast disorders | 1/85 | 1/83 |
| AccidentMusculoskeletal and connective tissue disorders | 1/85 | 0/83 |
| IncarcerationSocial circumstances | 1/85 | 0/83 |
| Age, Continuous(years) | WIC Support + Home-based Individual Support + Breastfeeding Incentives (SC + BFI) | Standard Care as WIC Support + Home-based Individual Support (SC) | Total |
|---|---|---|---|
| Mean | 27.8 ± 6 | 27.3 ± 5.1 | 27.6 ± 5.5 |
| Sex: Female, Male(Participants) | WIC Support + Home-based Individual Support + Breastfeeding Incentives (SC + BFI) | Standard Care as WIC Support + Home-based Individual Support (SC) | Total |
|---|---|---|---|
| Female | 85 | 83 | 168 |
| Male | 0 | 0 | 0 |
| Race/Ethnicity, Customized(Participants) | WIC Support + Home-based Individual Support + Breastfeeding Incentives (SC + BFI) | Standard Care as WIC Support + Home-based Individual Support (SC) | Total |
|---|---|---|---|
| Hispanic White | 6 | 5 | 11 |
| Hispanic Black | 4 | 4 | 8 |
| Hispanic Other | 21 | 21 | 42 |
| Non-Hispanic White | 4 | 1 | 5 |
| Non-Hispanic Black | 47 | 49 | 96 |
| Non-Hispanic Other | 3 | 3 | 6 |
| Region of Enrollment(participants) | WIC Support + Home-based Individual Support + Breastfeeding Incentives (SC + BFI) | Standard Care as WIC Support + Home-based Individual Support (SC) | Total |
|---|---|---|---|
| United States | 85 | 83 | 168 |
| Relationship status(Participants) | WIC Support + Home-based Individual Support + Breastfeeding Incentives (SC + BFI) | Standard Care as WIC Support + Home-based Individual Support (SC) | Total |
|---|---|---|---|
| Single, never married | 65 | 64 | 129 |
| Married | 13 | 16 | 29 |
| Other | 7 | 3 | 10 |
| Years of schooling(years) | WIC Support + Home-based Individual Support + Breastfeeding Incentives (SC + BFI) | Standard Care as WIC Support + Home-based Individual Support (SC) | Total |
|---|---|---|---|
| Mean | 13.1 ± 2.3 | 13.2 ± 2.1 | 13.2 ± 2.2 |
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Plan to share: Yes — A limited data set in which names and other personal health identifiers are removed, as defined by the Health Insurance Portability and Accountability Act (HIPAA), will be supplied to researchers on request.
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