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CompletedNCT01616628Updated Jan 24, 2017

The Use of Incentives to Promote Healthier Eating in Low-income Communities

An interventional study of Fruit and vegetable rewards in Focus of the Study is on the Use of Incentives to Promote and Healthier Eating in Low-income Communities, sponsored by Albert Einstein Healthcare Network. Completed at 1 site in United States. Open to participants aged 18 Years and older, including healthy volunteers. Per ClinicalTrials.gov, last updated 2017-01-24.

Sponsored by Albert Einstein Healthcare Network · Not applicable, Interventional, and Prevention

Phase
Not applicable
Study type
Interventional
Enrollment
58
Allocation
Randomized
Ages
18 Years and older
Sex
All
01

Study summary

Identifying effective strategies for improving healthier eating for low- income populations is both a clinical challenge and a public health priority. Approximately one-fifth of the children in the United States are either overweight or obese. Obesity is even more common in low- income populations as are other related health conditions such as diabetes, hypertension and cardiovascular diseases.

The consumption of fruits and vegetables is strongly associated with the prevention and management of obesity and diabetes and cardiovascular diseases. Overall, only about 38% of Americans consume the recommended servings of vegetables and only 23% consume the suggested amount of fruit. Close to 20% of low- income households do not purchase fruits and vegetables at all.

The proposed research offers an opportunity to investigate a different approach to incentives for healthier eating in a low-income urban population. Specifically, this study will examine a rewards-based incentive for fruit and vegetable purchases with rewards based on cumulative purchases. Previous studies have shown that incentives may be an effective means of promoting behavior change. The proposed study will provide essential data about the impact of targeted incentives to promote acquisition of fruits and vegetables by individuals living in households with young children. The investigators plan to design a subsequent, larger study based on the results of this study. In the proposed study, the investigators will specifically contribute to this knowledge by investigating the effects of rewards-based incentives that provide delayed reinforcement.

SPECIFIC AIMS AND STUDY HYPOTHESES

The goal of this study is to investigate whether incentives to low-income families to encourage purchase of healthier foods can be used to help stem the tide of childhood obesity. Although this study is a randomized trial, a major function is collecting data to be used in the design of a larger randomized controlled trial comparing two different interventions using incentives to promote healthier eating in low-income communities. The investigators will test a supermarket "gift card" with rewards based on purchases of fruits and vegetables during the intervention periods. The specific objective is to determine whether that incentive system-(where the rewards can be used to purchase anything in that supermarket) increases healthier food purchasing practices by low-income families. The primary outcomes are: number of servings, and percent of total food dollars spent on fruits and vegetables (fresh and frozen). The primary hypotheses are:

  1. Households in the intervention group will purchase more fruits and vegetables than controls per week, both during: a) each intervention phase as compared to the baseline period and b) in the follow up phase compared to the baseline period. (Between group comparisons over time of intervention versus control group)

    The secondary hypotheses are:

  2. Households in the intervention group will purchase more fruits and vegetables per week both during: a) each intervention phase as compared to the baseline period and b) in the follow up phase compared to baseline. (Within group comparisons over time)
02

Conditions studied

  • Focus of the Study is on the Use of Incentives to Promote
  • Healthier Eating in Low-income Communities

Keywords

  • Incentives
  • Fruit
  • Vegetables
03

In context

Lead sponsor

Albert Einstein Healthcare Network is the lead sponsor of 63 studies on the registry; 6 are open to participants now.

Of its 6 completed or terminated interventional studies of FDA-regulated products, 3 (50%) have results posted.

Counted across the registry records on this site, refreshed daily.

04

Who can participate

Ages eligible
18 Years and older
Sexes eligible
All
Accepts healthy volunteers
Yes

Eligibility criteria

Inclusion Criteria:

  • Self-identified as primary shopper for household of at least 2 people [with at least one child between the ages of 5 and 16 years ]
  • Has registered frequent shopper card for Fresh Grocer supermarkets
  • Minimum 8 week history of shopping at this Fresh Grocer supermarket
  • Shops at the identified supermarket at least 3 times a month
  • Capable of providing informed consent.
  • Has working contact telephone number and mailing address
  • Able to communicate in English
05

Study design

Phase
Not applicable
Primary purpose
Prevention
Allocation
Randomized
Intervention model
Parallel assignment
Masking
Single (Participant)
Enrollment
58 participants (actual)

Study arms

  • No intervention
    Wait listed control

    Participants grocery shop without the intervention for extended baseline and have delayed entrance into the intervention period.

  • Experimental
    Rewards for purchases & topic education

    Participants earn reward points at 50% the rate of how much they spend on fruit and vegetables.

    Behavioral: Fruit and vegetable rewards

Interventions

  • BehavioralFruit and vegetable rewards

    Participants earn reward points at 50% the rate of how much they spend on fruit and vegetables. The earned reward points are distributed as money added to gift cards to be redeemed at the market.

06

What researchers measure

Primary outcomes

  1. Servings of fruit and vegetables

    The number of servings of fruit and vegetables purchased per household per week

    Time frame: Participants will be followed for a minimum of 20 weeks

Secondary outcomes

  1. Cost of fruit and vegetables

    The amount spent on fresh and frozen fruit and vegetables per household per week.

    Time frame: Participants will be followed for a minimum of 20 weeks

07

Study locations

1 site
  • Philadelphia, Pennsylvania 19144, United States
08

Updates

Tracking since Sep 25, 2026
No changes since tracking began. The registry record was last updated on Jan 24, 2017, before this site started recording changes on Sep 25, 2026. Its history is on ClinicalTrials.gov ↗
09

Registry details

Key details

Study ID
NCT01616628
Lead sponsor
Albert Einstein Healthcare Network
Collaborators
Robert Wood Johnson Foundation
Responsible party
Etienne Phipps (Director Einstein Urban Health, Albert Einstein Healthcare Network) — Principal investigator
First posted
Jun 12, 2012
Start date
Nov 2010
Primary completion
Oct 2011
Completion
Oct 2011
Last update
Jan 24, 2017

Study contacts

Etienne J Phipps, PhD
principal investigator · Albert Einstein Healthcare Network

Oversight

Data monitoring committee
No
View the source record on ClinicalTrials.gov ↗

Not currently enrolling

This study is completed, as verified in Jun 2012. You cannot join it, but the record below documents what was studied.

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